France | Features
|17 May 2017
26 May 2017
Register | Apply for funding | Are you going? | Preparation | Find us
List your film | Festival & Awards support | Background | Attendee tips
Register for the market
Please make sure you register before 10 March 2017 to secure the early bird rate of:
|Marché du Film
||€256 (ex. tax)
|Marché du Film & Producers Network
||€312 (ex. tax)
|Marché du Film & Producers Workshop
||€312 (ex. tax)
For pricing after March 10, details on what market registration gives you and how to register please visit here. Only registrations made before 12 April will appear in the official Cannes Market Guide.
Marché du Film are not offering Umbrella codes this year as the registration fees are already the discounted price. Please register as soon as you can to take advantage of the rates on offer.
Apply for Funding
Producers can apply to Screen Australia for funding to attend the Marché du Film. The deadline for applications is 5pm, Friday 3 March 2016. Find out more information and the application form here
Are you going?
If you are planning to attend Cannes this year and want to be kept up-to-date with any information, please email Harry Avramidis and provide your: Name, job title, company name, and email address.
Prepare for the market
Browse our Cannes 2017 info guide, which provides an up-to-date overview of the festival, market, accreditation requirements, useful contact details and tips for first-timers.
Please download our latest International Sales Agent Directory, including tips from sales agents to help with your market meeting preparations. Please make sure you use your Marché du Film registration to also check Cinando for further up-to-date contact information on who is attending Cannes to set up other appropriate meetings for your slate.
We have created a Facebook page for all Australians attending Cannes. If you are going, feel free join and post relevant information – shared accommodation offers, tips, queries and anything else that might be useful.
Our office will be located at Level 2, 2 la Croisette, directly opposite the Palais, which is a new location for us.
Have your film listed
If your film has received an Official Invitation from the Cannes International Film Festival, Directors’ Fortnight or Critics’ Week please email Harry Avramidis and include: Producer’s best contact details, section that the film has been invited to screen in and title of film, so we can include in the Australian line up.
Screen Australia will also promote all Australian films screening at the Marché du Film on our Australia On Screen website. If you or your sales agent are arranging a market screening, please email Harry Avramidis and provide: Producer’s best contact details, and title of film going to market.
Apply for support
Australian producers with Australian films selected for the Cannes International Film Festival, Critics' Week, or Directors' Fortnight are eligible to apply for funding assistance. Find out more
The Cannes Film Market is held in conjunction with the Cannes International Film Festival in May each year and runs for approximately 10 days.
The Riviera is the centre of the Cannes Market and is situated alongside the Palais des Festivals. However, many companies at the market continue to operate from the large hotels (Carlton, Gray d'Albion, Majestic, Noga-Hilton) and from apartments along the Croisette. The decentralisation means it is more difficult to ‘work’ Cannes. Business is tied to films screening in market cinemas and deals are done by appointment. An important aspect of Cannes is, however, the promotional and public relations activities – it is the market to improve company profiles and to generate interest in new films. Deals are often consolidated at later markets such as MIFED, but the exposure and word-of-mouth generated at Cannes can lead to competitive bidding for films. The festival side of Cannes is also extremely important, with films selected in the official categories attracting international media coverage, sales interest and offers of work for the directors of the films selected.
While it is possible to discuss pre-sales at Cannes, the very fragmentation of the market and the demands on distributors' time can make this difficult to achieve. Inexperienced producers are encouraged to discuss their expectations with peers.
Cannes is most beneficial for the producer, director and the actors associated with a film in the official selection, sales agents and buyers, and producers working with an agent on the promotion of their film. Producers selling their own films are strongly advised to draw up a realistic marketing campaign in order to make preliminary approaches prior to the market to ensure the most effective use of their time.
For producers and agents with Marché accreditation, screenings can be booked through the Marché. Times are allocated on a first-come basis.
We spoke to some of the Australians from various parts of the industry who attended Cannes in 2016 about their learnings and advice from this and past Cannes market experiences.
View all videos in this series.
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- "It is important to have a clear aim of what one wishes to achieve from your meetings and not to overload the meetings with multiple projects."
- "We only managed to set up three meetings before leaving Australia, but we had a clear idea of who we wanted to see and were able to hone in on these people within several days of arriving. Many sales agents were too busy in the first three days to arrange a meeting, but we kept at it and had secured them all by the end of the first weekend."
- "It’s better to have one good meeting than 40 bad ones. Seeing most people is not as good as seeing the best people for your projects. Make notes after every meeting otherwise it all becomes a muddle."
- "The Producer’s Network is a great way to give each day a structure and make you feel relevant in the insanity of selling, to network, to gain access to companies through roundtables and to feel a sense of belonging."
- "Visit the Screen Australia office to gather yourself when you feel overwhelmed."
- "The market felt more buoyant than it has for a while. There is real money available for the right projects. They must be genre, feel-good/escapist and star-studded."
- "Don’t expect any real results first time around. The first market is a big learning curve and really is sink or swim."
This information is to be used as a guide only and is of a general nature. Screen Australia has undertaken all reasonable measures to ensure its accuracy and specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly of the use and application of any of the contents. Exact registration details are available on the market website.