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Australian release strategies for local films compared to overseas films

2008–2015


Next update March 2017

The majority of feature films released in Australian cinemas between 2008 and 2015 were from the USA with an average of 152 films released each year or 42 per cent of total releases. This was followed by Asia (largely India) accounting for an average of 25 per cent and the UK with 10 per cent. Australia and other European Union countries have each supplied an estimated 7 per cent of features since January 2008. France and ROW contributed a combined 9 per cent.

The number of Australian features released in 2015 fell by 2 percentage points from the previous year. The majority of the 26 Australian features were in limited or speciality release..

2015

  Asia Aust, France UK Other Europe USA ROW Total
Total
No. 158 26 28 73 26 170 17 498
% release 32% 5% 6% 15% 5% 34% 3% 100%
Limited (0–19 prints)
No. 142 11 22 41 18 30 16 280
% release 51% 4% 8% 15% 6% 11% 6% 100%
% region 90% 42% 79% 56% 69% 18% 94% 56%
Specialty (20–99 prints)
No. 16 8 5 22 8 44 1 104
% release 15% 8% 5% 21% 8% 42% 1% 100%
% region 10% 31% 18% 30% 31% 26% 6% 21%
Mainstream (100–199 prints)
No. 0 2 0 4 0 30 0 36
% release 0% 6% 0% 11% 0% 83% 0% 100%
% region 0% 8% 0% 5% 0% 18% 0% 7%
Wide (200–399 prints)
No. 0 4 1 5 0 40 0 50
% release 0% 8% 2% 10% 0% 80% 0% 100%
% region 0% 15% 4% 7% 0% 24% 0% 10%
Blockbuster (400+ prints)
No. 0 1 0 1 0 26 0 28
% release 0% 4% 0% 4% 0% 93% 0% 100%
% region 0% 4% 0% 1% 0% 15% 0% 6%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA. Based on a subset of films not including documentaries and IMAX-distributed titles. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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2014

  Asia Aust, France UK Other Europe USA ROW Total
Total
No. 132 31 27 54 36 153 14 447
% release 30% 7% 6% 12% 8% 34% 3% 100%
Limited (0–19 prints)
No. 126 16 22 24 26 30 12 256
% release 49% 6% 9% 9% 10% 12% 5% 100%
% region 95% 52% 81% 44% 72% 20% 86% 57%
Specialty (20–99 prints)
No. 6 9 4 17 8 32 2 78
% release 8% 12% 5% 22% 10% 41% 3% 100%
% region 5% 29% 15% 13% 22% 21% 14% 17%
Mainstream (100–199 prints)
No. 0 3 0 7 2 20 0 32
% release 0% 9% 0% 22% 6% 63% 0% 100%
% region 0% 10% 0% 13% 6% 13% 0% 7%
Wide (200–399 prints)
No. 0 3 1 5 0 49 0 58
% release 0% 5% 2% 9% 0% 84% 0% 100%
% region 0% 10% 4% 9% 0% 32% 0% 13%
Blockbuster (400+ prints)
No. 0 0 0 1 0 22 0 23
% release 0% 0% 0% 4% 0% 96% 0% 100%
% region 0% 0% 0% 2% 0% 14% 0% 5%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA. Based on a subset of films not including documentaries and IMAX-distributed titles. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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2013

  Asia Aust, France UK Other Europe USA ROW Total
Total
No. 100 15 22 38 24 169 14 383
% release 26% 4% 6% 10% 6% 44% 4% 100%
Limited (0–19 prints)
No. 95 7 16 11 16 34 13 193
% release 49% 4% 8% 6% 8% 18% 7% 100%
% region 95% 47% 73% 29% 67% 20% 93% 50%
Specialty (20–99 prints)
No. 5 3 6 17 5 38 1 75
% release 7% 4% 8% 23% 7% 51% 1% 100%
% region 5% 20% 27% 45% 21% 22% 7% 20%
Mainstream (100–199 prints)
No. 0 3 0 5 2 25 0 35
% release 0% 9% 0% 14% 6% 71% 0% 100%
% region 0% 20% 0% 13% 8% 15% 0% 9%
Wide (200–399 prints)
No. 0 1 0 5 1 52 0 59
% release 0% 2% 0% 8% 2% 88% 0% 100%
% region 0% 7% 0% 13% 4% 31% 0% 15%
Blockbuster (400+ prints)
No. 0 1 0 0 0 20 0 21
% release 0% 5% 0% 0% 0% 95% 0% 100%
% region 0% 4% 0% 0% 0% 12% 0% 5%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA. Based on a subset of films not including documentaries and IMAX-distributed titles. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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2012

   Asia Aust. France UK Other Europe USA ROW Total
Total
No. 96 21 26 41 32 154 16 386
% release 25% 5% 7% 11% 8% 40% 4% 100%
Limited (0–19 prints)
No. 87 10 13 18 25 20 10 183
% release 48% 5% 7% 10% 14% 11% 5% 100%
% region 91% 48% 50% 44% 78% 13% 63% 47%
Specialty (20–99 prints)
No. 9 3 11 14 7 38 6 88
% release 10% 3% 13% 16% 8% 43% 7% 100%
% region 9% 14% 42% 34% 22% 25% 38% 23%
Mainstream (100–199 prints)
No. 0 2 1 6 0 33 0 42
% release 0% 5% 2% 14% 0% 79% 0% 100%
% region 0% 10% 4% 15% 0% 21% 0% 11%
Wide (200–399 prints)
No. 0 6 1 1 0 46 0 54
% release 0% 11% 2% 2% 0% 85% 0% 100%
% region 0% 29% 4% 2% 0% 30% 0% 14%
Blockbuster (400+ prints)
No. 0 0 0 2 0 17 0 19
% release 0% 0% 0% 11% 0% 89% 0% 100%
% region 0% 0% 0% 5% 0% 11% 0% 5%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA. Based on a subset of films not including documentaries and IMAX-distributed titles. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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2011

   Asia Aust. France UK Other Europe USA ROW Total
Total
No. 70 29 16 25 21 141 11 313
% release 22% 9% 5% 8% 7% 45% 4% 100%
Limited (0–19 prints)
No. 67 14 12 5 15 22 8 143
% release 47% 10% 8% 3% 10% 15% 6% 100%
% region 96% 48% 75% 20% 71% 16% 73% 46%
Specialty (20–99 prints)
No. 3 9 4 10 5 18 2 51
% release 6% 18% 8% 20% 10% 35% 4% 100%
% region 4% 31% 25% 40% 24% 13% 18% 16%
Mainstream (100–199 prints)
No. 0 2 0 5 1 28 0 36
% release 0% 6% 0% 14% 3% 78% 0% 100%
% region 0% 7% 0% 20% 5% 20% 0% 12%
Wide (200–399 prints)
No. 0 3 0 3 0 58 1 65
% release 0% 5% 0% 5% 0% 89% 2% 100%
% region 0% 10% 0% 12% 0% 41% 9% 21%
Blockbuster (400+ prints)
No. 0 1 0 2 0 15 0 18
% release 0% 6% 0% 11% 0% 83% 0% 100%
% region 0% 3% 0% 8% 0% 11% 0% 6%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA. Based on a subset of films not including documentaries and IMAX-distributed titles. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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2010

   Asia Aust. France UK Other Europe USA ROW Total
Total
No. 70 26 20 29 20 131 14 310
% release 23% 8% 6% 9% 6% 42% 5% 100%
Limited (0–19 prints)
No. 67 12 14 13 15 24 8 153
% release 44% 8% 9% 8% 10% 16% 5% 100%
% region 96% 46% 70% 45% 75% 18% 57% 49%
Specialty (20–99 prints)
No. 3 6 5 10 4 22 2 52
% release 6% 12% 10% 19% 8% 42% 4% 100%
% region 4% 23% 25% 34% 20% 17% 14% 17%
Mainstream (100–199 prints)
No. 0 3 1 3 1 22 3 33
% release 0% 9% 3% 9% 3% 67% 9% 100%
% region 0% 12% 5% 10% 5% 17% 21% 11%
Wide (200–399 prints)
No. 0 5 0 2 0 51 1 59
% release 0% 8% 0% 3% 0% 86% 2% 100%
% region 0% 19% 0% 7% 0% 39% 7% 19%
Blockbuster (400+ prints)
No. 0 0 0 1 0 12 0 13
% release 0% 0% 0% 8% 0% 92% 0% 100%
% region 0% 0% 0% 3% 0% 9% 0% 4%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA. Based on a subset of films not including documentaries and IMAX-distributed titles. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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2009

   Asia Aust. France UK Other Europe USA ROW Total
Total
No. 58 36 16 23 20 150 4 307
% release 19% 12% 5% 7% 7% 49% 1% 100%
Limited (0–19 prints)
No. 52 20 13 7 16 22 3 133
% release 39% 15% 10% 5% 12% 17% 2% 100%
% region 90% 56% 81% 30% 80% 15% 75% 43%
Specialty (20–99 prints)
No. 5 12 1 11 2 29 1 61
% release 8% 20% 2% 18% 3% 48% 2% 100%
% region 9% 33% 6% 48% 10% 19% 25% 20%
Mainstream (100–199 prints)
No. 0 2 2 1 1 48 0 54
% release 0% 4% 4% 2% 2% 89% 0% 100%
% region 0% 6% 13% 4% 5% 32% 0% 18%
Wide (200–399 prints)
No. 1 2 0 3 1 45 0 52
% release 2% 4% 0% 6% 2% 87% 0% 100%
% region 2% 6% 0% 13% 5% 30% 0% 17%
Blockbuster (400+ prints)
No. 0 0 0 1 0 6 0 7
% release 0% 0% 0% 14% 0% 86% 0% 100%
% region 0% 0% 0% 4% 0% 4% 0% 2%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA. Based on a subset of films not including documentaries and IMAX-distributed titles. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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2008

   Asia Aust. France UK Other Europe USA ROW Total
Total
No. 40 21 18 19 11 145 8 262
% release 15% 8% 7% 7% 4% 55% 3% 100%
Limited (0–19 prints)
No. 39 11 14 5 9 12 4 94
% release 41% 12% 15% 5% 10% 13% 4% 100%
% region 98% 52% 78% 26% 82% 8% 50% 36%
Specialty (20–99 prints)
No. 1 6 3 5 2 32 3 52
% release 2% 12% 6% 10% 4% 62% 6% 100%
% region 3% 29% 17% 26% 18% 22% 38% 20%
Mainstream (100–199 prints)
No. 0 3 0 5 0 48 1 57
% release 0% 5% 0% 9% 0% 84% 2% 100%
% region 0% 14% 0% 26% 0% 33% 13% 22%
Wide (200–399 prints)
No. 0 0 1 4 0 47 0 52
% release 0% 0% 2% 8% 0% 90% 0% 100%
% region 0% 0% 6% 21% 0% 32% 0% 20%
Blockbuster (400+ prints)
No. 0 1 0 0 0 6 0 7
% release 0% 14% 0% 0% 0% 86% 0% 100%
% region 0% 5% 0% 0% 0% 4% 0% 3%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA. Based on a subset of films not including documentaries and IMAX-distributed titles. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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