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Audience trends

Children’s multitasking of discretionary activities, 2007

Multitasking refers to people undertaking two or more activities at the same time. For example, children aged 8–17 spent 7 per cent of gaming time and 11 per cent of internet time also watching television, while 10 per cent of internet time and 12 per cent of mobile phone time was spent listening to music or the radio as well.

Main activity Additional activities
General
(non-media) activities
Homework TV/DVD Games
(inc. online)
Internet Mobile
phone
Music
/radio
General (non-media) activities n.a 1% 6% 1% 1% 2% 4%
Homework 4% n.a 5% 1% 8% 3% 9%
Media activities
TV/DVD 8% 1% n.a 2% 2% 3% 1%
Gaming (inc. online) 6% 1% 7% n.a 5% 1% 4%
Internet 8% 9% 11% 7% n.a 6% 10%
Mobile phone 21% 6% 19% 2% 11% n.a 12%
Music/radio 19% 9% 4% 5% 9% 6% n.a

Source: Compiled by Screen Australia using data published by the Australian Communications and Media Authority (ACMA) in Media and Communications in Australian Families, 2007.

Notes:
Based on a sample of 751 households with children aged 8-17. In total 1,003 children were surveyed.

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