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Patterns of screen media consumption

2005/06−2012/13

Next update to be advised

In 2013, 94 per cent of people indicated that they had watched a television program (either free-to-air or subscription) in the preceding week, which is similar to the rate for the last five years. Free-to-air has experienced a slight year-on-year decrease since 2008/09 with participation rates falling from 95 to 91 per cent. Subscription services saw an increase for 2012/13 at 23 per cent, the highest participation rate since 2006.

Cinema participation has remained relatively stable, averaging 27 per cent over the last three years.

Watching video on DVD or Blu-ray remains an activity regularly undertaken by a large proportion of the population although this access point has recorded the sharpest decline in the last six years. The proportion of people renting or purchasing video in the preceding three months has fallen from 57 per cent in 2006/07 to 37 per cent in 2012/13.

In comparison the viewing of online video has steadily increased since 2007/08. In 2012/13, 30 per cent of people had used a computer to watch video online and 15 per cent had done so using a mobile.

Participation rates for social media have likewise increased on mobile and PC platforms, rising from less than 1 per cent on mobiles in 2007/08 to 23 per cent in 2012/13 and on PCs increasing from 14 to 32 per cent.

Online console gaming achieved strong year-on-year growth in the online environment, increasing from 3 per cent in 2005/06 to 13 per cent in 2013. The number of people who have ever played a console game in the home in the last three months saw a slight decrease in the last three years to 17 per cent in 2012/13.

Screen media participation rates
  2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13
Cinema 27% 27% 25% 27% 29% 27% 27% 27%
Free-to-air TV 94% 94% 95% 95% 94% 93% 92% 91%
Subscription TV 20% 21% 21% 20% 19% 18% 18% 23%
DVD/Blu-ray 57% 57% 56% 54% 52% 47% 44% 37%
Online video (PC) 11% 13% 20% 23% 29% 30%
Online video (mobile) 0% 1% 2% 5% 11% 15%
Social media (PC) 14% 16% 29% 26% 26% 32%
Social media (mobile) 0% 1% 6% 9% 14% 23%
Console games (at home) 16% 16% 17% 20% 20% 20% 18% 17%
Online console games 3% 4% 5% 6% 7% 9% 11% 13%

Source: Compiled by Screen Australia using Roy Morgan Single Source

Note:
Year is measured October to September.

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