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Production activity

Value and share of production activity by film and video production and post-production services businesses, subscription TV channel providers and television broadcasters, 1993/94, 1996/97, 1999/00, 2002/03 and 2006/07

Next update to be advised

The total value of audiovisual production activity in Australia during 2006/07 was estimated at $1,882.4 million, according to Service Industry Survey data from the Australian Bureau of Statistics. This is estimated from production costs incurred by film and video production and post-production services businesses, television broadcasters (both free-to-air and subscription) and subscription television channel providers. It includes television programs and commercials as well as feature films, short films, documentaries, corporate videos, educational programs, music videos and other types of production.

Film and video production and post-production businesses and subscription channel providers have accounted for between 35 and 62 per cent of this activity since 1993/94. In 2006/07 it was approximately 50 per cent ($945.9 million, with subscription channel providers contributing around $70 million of this in television program production).

Television programs and commercials are either created inhouse by broadcasters or externally by businesses that sell their product to the broadcasters. Overall, the share of inhouse production has decreased from 57 per cent of total production activity in 2002/03 to around 50 per cent in 2006/07. Broadcasters’ inhouse production accounted for just over 65 per cent of total production costs for programs made primarily for TV (down from around 71 per cent in 2002/03) but less than 20 per cent for commercials.

Graph: Value of production industry activity by television broadcasters and other businesses. Table following provides the data.
  Value of activity1 ($m) Share of activity (%)
93/94 96/97 99/00 02/03 06/07 93/94 96/97 99/00 02/03 06/07
All productions 1,325.7 1,576.9 1,791.7 r1,492.4 1,882.4  
By television broadcasters2 862.7 599.8 847.3 850.7 936.5 65% 38% 47% 57% 50%
By other businesses3 463.0 977.1 944.3 r641.7 945.9 35% 62% 53% 43% 50%
Productions made primarily for television
By television broadcasters2 838.1 562.8 799.3 812.4 889.3 63% 36% 45% 54% 47%
By other businesses3 184.2 532.6 ^516.0 ^r339.3 476.8 14% 34% 29% 23% 25%
Total for television 1,022.2 1,095.4 1,315.4 r1,151.7 1,366.2 77% 69% 73% 77% 73%
Production of commercials4
By television broadcasters 24.6 37.0 48.0 38.3 47.2 2% 2% 3% 3% 3%
By other businesses 135.4 196.8 ^194.9 r157.3 *195.9 10% 12% 11% 11% 10%
Total commercials 160.0 233.7 ^243.0 r195.6 ^243.1 12% 15% 14% 13% 13%
Other productions5 143.4 247.7 233.4 r145.1 273.2 11% 16% 13% 10% 15%

Source: Australian Bureau of Statistics (ABS), Television Film and Video Production and Post-production Services, 2006/07; Television Film and Video Production, 2002/03; Film and Video Production and Distribution, 1999/00; Film and Video Production and Distribution, 1996/97 and Film and Video Production and Distribution, 1993/94 (cat. no. 8679.0).

Notes:
Figures may not total exactly due to rounding.
^ Estimate has a relative standard error of 10–25 per cent and should be used with caution.
r Revised estimate. With the release of 2006/07 data, the ABS issued revised top-line figures for 2002/03: see About the data.
1. Value of production activity is based on production costs, which include all costs relating to development, pre-production, on-set production and post-production.
2. Excludes co-productions between television broadcasters and other businesses. These production costs are allocated to other businesses.
3. ‘Other businesses’ refers to businesses in the film and video production and post-production industry and subscription television channel providers.
4. Includes station promotions and program promotions. In 2006/07 only, production of commercials by subscription channel providers was included with television broadcasters rather than with other businesses.
5. Includes feature films, short films, documentaries, corporate/marketing/training media, educational programs, music media and other material, made by businesses in the film and video production and post-production industry.

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