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Television audiences
Subscription TV viewing

Time spent viewing amongst people with subscription TV, 2010–2014

Next update February 2016

2014 | 2013 | 2012 | 2011 | 2010

Amongst people with access to subscription television, there is comparatively little difference in average time spent viewing in the evening (6pm–midnight) between free-to-air television and subscription television across most ages. There is, however, a significant shift towards subscription television viewing daily (2am–2am). This shift is greatest for regional males aged 25–34 years and 35–49 years.

Across all age groups women watch more television than men in metropolitan and regional markets daily and in the evenings, with men tending to watch more subscription television than women.

Younger viewers spent the least amount of time watching television. Time spent viewing, regardless of time of day or broadcast platform, increased steadily from the age of 25. People aged 65+ were the biggest consumers of television across the board. This is consistent with people who have access to free-to-air television only (see Free-to-air viewing).

2014

Age group Evenings (6pm–midnight) (Average hrs:mins) Daily (2am-2am) (Average hrs:mins)
Free-to-air TV Subs. TV Total Free-to-air TV Subs. TV Total
All ages
Metro
Male 0:50 0:49 1:38 1:22 1:53 3:15
Female 1:03 0:47 1:50 1:42 1:54 3:36
Metro combined 0:56 0:48 1:44 1:32 1:54 3:25
Regional
Male 0:54 0:57 1:51 1:33 2:18 3:51
Female 1:07 0:54 2:01 1:53 2:15 4:08
Regional combined 1:01 0:55 1:56 1:43 2:17 4:00
0–13 yrs
Metro
Male 0:22 0:30 0:51 0:41 1:27 2:08
Female 0:28 0:26 0:54 0:54 1:18 2:12
Metro combined 0:25 0:28 0:52 0:48 1:22 2:10
Regional
Male 0:21 0:32 0:52 0:45 1:31 2:16
Female 0:26 0:28 0:55 0:52 1:35 2:26
Regional combined 0:24 0:30 0:54 0:49 1:33 2:22
14–17 yrs
Metro
Male 0:23 0:29 0:52 0:32 1:06 1:38
Female 0:31 0:24 0:55 0:41 0:57 1:38
Metro combined 0:27 0:27 0:53 0:36 1:02 1:38
Regional
Male 0:23 0:24 0:48 0:35 0:56 1:31
Female 0:24 0:21 0:46 0:32 0:50 1:21
Regional combined 0:24 0:23 0:47 0:33 0:53 1:26
18–24 yrs
Metro
Male 0:28 0:25 0:53 0:43 1:01 1:45
Female 0:33 0:29 1:02 0:44 1:14 1:58
Metro combined 0:30 0:27 0:57 0:44 1:07 1:51
Regional
Male 0:22 0:26 0:49 0:34 0:58 1:31
Female 0:35 0:32 1:07 0:49 1:26 2:15
Regional combined 0:28 0:29 0:56 0:40 1:09 1:50
25–34 yrs
Metro
Male 0:35 0:43 1:19 0:56 1:37 2:33
Female 0:56 0:51 1:46 1:27 2:06 3:33
Metro combined 0:45 0:47 1:32 1:11 1:51 3:02
Regional
Male 0:34 1:01 1:35 1:00 2:20 3:19
Female 1:01 1:00 2:00 1:41 2:26 4:07
Regional combined 0:47 1:00 1:47 1:19 2:23 3:42
35–49 yrs
Metro
Male 0:59 0:55 1:54 1:35 2:02 3:37
Female 1:11 0:51 2:02 1:51 1:56 3:46
Metro combined 1:05 0:53 1:58 1:43 1:59 3:42
Regional
Male 0:59 1:07 2:06 1:40 2:54 4:34
Female 1:09 1:01 2:10 1:47 2:24 4:11
Regional combined 1:04 1:04 2:08 1:43 2:39 4:22
50–64 yrs
Metro
Male 1:12 1:06 2:18 1:56 2:30 4:26
Female 1:31 1:01 2:32 2:25 2:22 4:47
Metro combined 1:22 1:03 2:25 2:11 2:26 4:37
Regional
Male 1:09 1:11 2:19 1:52 2:45 4:37
Female 1:28 1:10 2:37 2:24 2:52 5:17
Regional combined 1:19 1:10 2:29 2:09 2:49 4:58
65+ yrs
Metro
Male 1:29 1:14 2:43 2:36 2:47 5:23
Female 1:36 1:05 2:42 2:49 2:33 5:22
Metro combined 1:33 1:09 2:42 2:43 2:40 5:22
Regional
Male 1:42 1:13 2:55 2:57 2:54 5:50
Female 1:56 1:07 3:02 3:24 2:39 6:03
Regional combined 1:49 1:10 2:59 3:10 2:47 5:56

Source: OzTAM and RegionalTAM

Notes:
Five-city metro includes Spill-in from regional markets.
Regional markets (includes Northern NSW, Southern NSW, Vic, QLD and Tas; excludes WA) includes Spill-in from metro markets.
People with subscription TV, evenings (6pm–midnight) and daily (2am–2am), 1 January to 31 December 2014, Consolidated (see OzTAM).
Sample size for some demographics is below recommended levels.
Analysis based on Average Time Viewed (ATV): the number of minutes viewed based on the Universe Estimate of the target, i.e. includes nil viewing (see OzTAM).

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2013

Age group Evenings (6pm–midnight) (Average hrs:mins) Daily (2am-2am) (Average hrs:mins)
Free-to-air TV Subs. TV Total Free-to-air TV Subs. TV Total
All ages
Metro
Male 0:51 0:49 1:40 1:22 1:54 3:16
Female 1:05 0:50 1:55 1:44 2:00 3:44
Metro combined 0:58 0:50 1:47 1:32 1:57 3:29
Regional
Male 0:54 0:59 1:53 1:29 2:20 3:49
Female 1:06 0:57 2:03 1:46 2:21 4:07
Regional combined 1:00 0:58 1:58 1:37 2:21 3:58
0–13 yrs
Metro
Male 0:26 0:29 0:54 0:50 1:25 2:15
Female 0:29 0:28 0:58 0:56 1:26 2:22
Metro combined 0:27 0:28 0:56 0:53 1:26 2:19
Regional
Male 0:23 0:36 0:59 0:43 1:41 2:24
Female 0:28 0:33 1:01 0:48 1:45 2:33
Regional combined 0:26 0:34 1:00 0:46 1:43 2:29
14–17 yrs
Metro
Male 0:25 0:29 0:55 0:36 1:06 1:42
Female 0:35 0:28 1:03 0:46 1:08 1:55
Metro combined 0:30 0:29 0:59 0:41 1:07 1:48
Regional
Male 0:26 0:24 0:50 0:38 0:52 1:30
Female 0:30 0:25 0:56 0:39 1:07 1:46
Regional combined 0:28 0:25 0:52 0:38 0:59 1:38
18–24 yrs
Metro
Male 0:26 0:24 0:50 0:36 1:00 1:36
Female 0:37 0:31 1:08 0:50 1:20 2:10
Metro combined 0:31 0:27 0:58 0:42 1:09 1:52
Regional
Male 0:25 0:30 0:55 0:35 1:09 1:44
Female 0:34 0:41 1:15 0:45 1:41 2:25
Regional combined 0:28 0:35 1:03 0:39 1:22 2:01
25–34 yrs
Metro
Male 0:39 0:45 1:24 1:01 1:46 2:46
Female 0:56 0:50 1:46 1:30 1:57 3:27
Metro combined 0:46 0:47 1:34 1:14 1:51 3:05
Regional
Male 0:35 1:03 1:38 0:58 2:22 3:19
Female 0:52 1:06 1:58 1:21 2:28 3:49
Regional combined 0:43 1:04 1:47 1:08 2:25 3:33
35–49 yrs
Metro
Male 1:00 0:57 1:57 1:32 2:01 3:34
Female 1:12 0:56 2:08 1:53 2:04 3:57
Metro combined 1:06 0:57 2:02 1:42 2:03 3:45
Regional
Male 1:00 1:08 2:08 1:37 2:45 4:22
Female 1:15 1:04 2:18 1:59 2:32 4:31
Regional combined 1:07 1:06 2:13 1:48 2:38 4:26
50–64 yrs
Metro
Male 1:13 1:08 2:21 1:58 2:33 4:31
Female 1:30 1:06 2:36 2:20 2:31 4:52
Metro combined 1:22 1:07 2:28 2:10 2:32 4:42
Regional
Male 1:11 1:13 2:24 1:54 2:40 4:34
Female 1:28 1:07 2:35 2:19 2:40 4:59
Regional combined 1:19 1:10 2:30 2:07 2:40 4:47
65+ yrs
Metro
Male 1:32 1:15 2:47 2:31 2:48 5:19
Female 1:46 1:09 2:55 3:03 2:40 5:43
Metro combined 1:39 1:12 2:51 2:47 2:44 5:31
Regional
Male 1:37 1:19 2:56 2:43 3:14 5:57
Female 1:49 1:10 3:00 3:04 2:53 5:58
Regional combined 1:43 1:15 2:58 2:53 3:04 5:57

Source: OzTAM and RegionalTAM

Notes:
Five-city metro includes Spill-in from regional markets.
Regional markets (includes Northern NSW, Southern NSW, Vic, QLD and Tas; excludes WA) includes Spill-in from metro markets.
People with subscription TV, evenings (6pm–midnight) and daily (2am–2am), 1 January to 31 December 2013, Consolidated (see OzTAM).
Sample size for some demographics is below recommended levels.
Analysis based on Average Time Viewed (ATV): the number of minutes viewed based on the Universe Estimate of the target, i.e. includes nil viewing (see OzTAM).

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2012

Age group Gender   Evenings (6pm–midnight) (Average hrs:mins) Daily (2am-2am) (Average hrs:mins)
Free-to-air TV Subs. TV Total Free-to-air TV Subs. TV Total
0–13 yrs Male Metro 0:27 0:29 0:57 0:53 1:33 2:26
Regional 0:24 0:30 0:54 0:47 1:30 2:17
Female Metro 0:29 0:29 0:58 0:52 1:32 2:24
Regional 0:26 0:30 0:56 0:53 1:33 2:26
Combined Metro 0:28 0:29 0:57 0:53 1:32 2:25
Regional 0:25 0:30 0:55 0:50 1:32 2:22
14–17 yrs Male Metro 0:29 0:31 0:59 0:42 1:12 1:55
Regional 0:24 0:28 0:52 0:32 1:03 1:35
Female Metro 0:42 0:31 1:13 0:56 1:15 2:12
Regional 0:31 0:33 1:04 0:42 1:29 2:11
Combined Metro 0:36 0:31 1:07 0:49 1:14 2:03
Regional 0:27 0:30 0:57 0:37 1:14 1:51
18–24 yrs Male Metro 0:27 0:30 0:57 0:38 1:12 1:49
Regional 0:26 0:31 0:58 0:38 1:13 1:51
Female Metro 0:39 0:32 1:11 0:53 1:21 2:14
Regional 0:37 0:38 1:16 0:55 1:41 2:36
Combined Metro 0:32 0:31 1:03 0:45 1:16 2:01
Regional 0:31 0:34 1:06 0:45 1:25 2:10
25–34 yrs Male Metro 0:40 0:46 1:26 1:04 1:49 2:53
Regional 0:51 1:00 1:51 1:22 2:32 3:54
Female Metro 1:01 0:52 1:53 1:34 2:00 3:34
Regional 1:02 0:55 1:57 1:40 2:12 3:52
Combined Metro 0:50 0:49 1:39 1:18 1:54 3:12
Regional 0:56 0:58 1:54 1:31 2:22 3:53
35–49 yrs Male Metro 0:59 1:02 2:01 1:31 2:08 3:38
Regional 1:01 1:05 2:06 1:33 2:24 3:57
Female Metro 1:12 0:59 2:11 1:54 2:14 4:08
Regional 1:16 1:02 2:18 1:58 2:28 4:25
Combined Metro 1:06 1:00 2:06 1:43 2:11 3:53
Regional 1:08 1:04 2:12 1:45 2:26 4:11
50-64 yrs Male Metro 1:22 1:09 2:31 2:07 2:36 4:43
Regional 1:15 1:11 2:26 1:56 2:40 4:36
Female Metro 1:33 1:08 2:41 2:24 2:33 4:58
Regional 1:34 1:01 2:35 2:27 2:25 4:52
Combined Metro 1:28 1:09 2:36 2:15 2:35 4:50
Regional 1:25 1:06 2:31 2:11 2:33 4:44
65+ yrs Male Metro 1:34 1:16 2:50 2:33 2:49 5:22
Regional 1:31 1:18 2:49 2:34 3:08 5:42
Female Metro 1:50 1:11 3:01 3:08 2:45 5:53
Regional 1:41 1:19 3:00 2:51 3:14 6:05
Combined Metro 1:42 1:13 2:55 2:50 2:47 5:38
Regional 1:36 1:18 2:54 2:42 3:11 5:52
All ages Male Metro 0:54 0:52 1:45 1:25 2:00 3:25
Regional 0:55 0:57 1:52 1:29 2:14 3:43
Female Metro 1:07 0:52 1:58 1:46 2:04 3:49
Regional 1:07 0:54 2:01 1:48 2:15 4:03
Combined Metro 1:00 0:52 1:52 1:35 2:02 3:37
Regional 1:01 0:55 1:56 1:38 2:15 3:53

Source: OzTAM and RegionalTAM

Notes:
Five-city metro includes Spill-in from regional markets.
Regional markets (includes Northern NSW, Southern NSW, Vic, QLD and Tas; excludes WA) includes Spill-in from metro markets.
People with subscription TV, evenings (6pm–midnight) and daily (2am–2am), 1 January to 31 December 2012, Consolidated (see OzTAM).
Sample size for some demographics is below recommended levels.
Analysis based on Average Time Viewed (ATV): the number of minutes viewed based on the Universe Estimate of the target, i.e. includes nil viewing (see OzTAM).

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2011

Age group Gender   Evenings (6pm–midnight) (Average hrs:mins) Daily (2am-2am) (Average hrs:mins)
Free-to-air TV Subs. TV Total Free-to-air TV Subs. TV Total
0–13 yrs Male Metro 0:28 0:27 0:55 0:52 1:34 2:26
Regional 0:28 0:32 1:00 0:50 1:34 2:23
Female Metro 0:30 0:27 0:57 0:55 1:31 2:26
Regional 0:27 0:28 0:55 0:53 1:31 2:24
Combined Metro 0:29 0:27 0:56 0:54 1:33 2:26
Regional 0:27 0:30 0:57 0:52 1:32 2:24
14–17 yrs Male Metro 0:32 0:30 1:02 0:48 1:13 2:02
Regional 0:27 0:29 0:56 0:38 1:12 1:50
Female Metro 0:36 0:29 1:05 0:50 1:14 2:03
Regional 0:32 0:25 0:57 0:43 1:03 1:46
Combined Metro 0:34 0:30 1:03 0:49 1:13 2:02
Regional 0:29 0:28 0:57 0:40 1:09 1:49
18–24 yrs Male Metro 0:26 0:33 0:59 0:37 1:24 2:01
Regional 0:20 0:28 0:49 0:31 1:12 1:43
Female Metro 0:37 0:29 1:06 0:53 1:18 2:11
Regional 0:36 0:28 1:04 0:58 1:16 2:14
Combined Metro 0:31 0:31 1:02 0:45 1:21 2:06
Regional 0:27 0:28 0:56 0:43 1:14 1:57
25–34 yrs Male Metro 0:48 0:48 1:36 1:16 1:55 3:10
Regional 0:51 0:47 1:38 1:21 2:01 3:22
Female Metro 1:05 0:56 2:01 1:41 2:19 4:01
Regional 1:05 0:57 2:01 1:46 2:21 4:07
Combined Metro 0:57 0:52 1:49 1:28 2:07 3:35
Regional 0:57 0:51 1:49 1:33 2:10 3:43
35–49 yrs Male Metro 1:05 0:59 2:03 1:38 2:07 3:46
Regional 1:00 1:00 2:01 1:30 2:16 3:46
Female Metro 1:13 0:56 2:10 1:57 2:13 4:10
Regional 1:15 1:04 2:18 1:56 2:33 4:29
Combined Metro 1:09 0:57 2:07 1:48 2:10 3:58
Regional 1:07 1:02 2:09 1:42 2:24 4:06
50-64 yrs Male Metro 1:26 1:04 2:30 2:14 2:32 4:46
Regional 1:17 1:08 2:25 2:02 2:30 4:32
Female Metro 1:34 1:09 2:43 2:27 2:43 5:10
Regional 1:37 1:06 2:43 2:37 2:40 5:18
Combined Metro 1:30 1:06 2:36 2:20 2:37 4:58
Regional 1:27 1:07 2:34 2:19 2:35 4:54
65+ yrs Male Metro 1:37 1:10 2:47 2:31 2:43 5:14
Regional 1:40 1:17 2:57 2:49 3:07 5:56
Female Metro 1:52 1:05 2:57 3:06 2:44 5:50
Regional 1:53 1:11 3:04 3:09 2:54 6:03
Combined Metro 1:45 1:07 2:52 2:49 2:43 5:32
Regional 1:46 1:14 3:00 2:59 3:01 5:59
All ages Male Metro 0:58 0:50 1:47 1:30 2:02 3:33
Regional 0:56 0:52 1:48 1:29 2:07 3:36
Female Metro 1:08 0:51 1:59 1:48 2:08 3:56
Regional 1:09 0:53 2:01 1:53 2:14 4:07
Combined Metro 1:03 0:50 1:53 1:39 2:05 3:44
Regional 1:02 0:53 1:54 1:40 2:10 3:50

Source: OzTAM and RegionalTAM

Notes:
Five-city metro includes Spill-in from regional markets.
Regional markets (includes Northern NSW, Southern NSW, Vic, QLD and Tas; excludes WA) includes Spill-in from metro markets.
People with subscription TV, evenings (6pm–midnight) and daily (2am–2am), 1 January to 31 December 2011, Consolidated (see OzTAM).
Sample size for some demographics is below recommended levels.
Analysis based on Average Time Viewed (ATV): the number of minutes viewed based on the Universe Estimate of the target, i.e. includes nil viewing (see OzTAM).

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2010

Age group Gender   Evenings (6pm–midnight) (Average hrs:mins) Daily (2am-2am) (Average hrs:mins)
Free-to-air TV Subs. TV Total Free-to-air TV Subs. TV Total
0–13 yrs Male Metro 0:27 0:29 0:56 0:45 1:39 2:24
Regional 0:26 0:36 1:01 0:41 1:52 2:32
Female Metro 0:27 0:28 0:55 0:46 1:30 2:16
Regional 0:25 0:27 0:52 0:46 1:34 2:20
Combined Metro 0:27 0:29 0:56 0:46 1:34 2:20
Regional 0:25 0:31 0:57 0:43 1:43 2:26
14–17 yrs Male Metro 0:34 0:32 1:06 0:48 1:20 2:08
Regional 0:26 0:30 0:56 0:37 1:14 1:51
Female Metro 0:33 0:24 0:57 0:45 1:04 1:50
Regional 0:26 0:29 0:55 0:36 1:12 1:48
Combined Metro 0:34 0:28 1:02 0:47 1:13 1:59
Regional 0:26 0:29 0:55 0:37 1:13 1:49
18–24 yrs Male Metro 0:27 0:33 1:00 0:41 1:22 2:03
Regional 0:19 0:30 0:49 0:31 1:19 1:50
Female Metro 0:35 0:31 1:06 0:50 1:24 2:14
Regional 0:30 0:34 1:04 0:46 1:30 2:16
Combined Metro 0:31 0:32 1:03 0:45 1:23 2:08
Regional 0:24 0:31 0:56 0:38 1:24 2:02
25–34 yrs Male Metro 0:52 0:46 1:38 1:24 1:53 3:17
Regional 0:46 0:46 1:32 1:13 1:51 3:04
Female Metro 1:04 0:49 1:53 1:39 2:02 3:41
Regional 1:02 1:10 2:12 1:41 2:45 4:26
Combined Metro 0:58 0:47 1:45 1:32 1:58 3:29
Regional 0:54 0:58 1:51 1:26 2:16 3:43
35–49 yrs Male Metro 1:07 1:00 2:07 1:42 2:15 3:57
Regional 0:56 1:03 2:00 1:25 2:29 3:54
Female Metro 1:13 1:02 2:15 1:52 2:27 4:19
Regional 1:09 1:03 2:13 1:53 2:38 4:31
Combined Metro 1:10 1:01 2:11 1:47 2:21 4:08
Regional 1:03 1:03 2:06 1:39 2:34 4:12
50-64 yrs Male Metro 1:20 1:03 2:23 2:05 2:24 4:28
Regional 1:15 1:08 2:23 1:57 2:36 4:33
Female Metro 1:31 1:06 2:37 2:22 2:39 5:01
Regional 1:29 1:08 2:37 2:23 2:47 5:11
Combined Metro 1:26 1:04 2:30 2:13 2:31 4:44
Regional 1:21 1:08 2:29 2:09 2:41 4:50
65+ yrs Male Metro 1:39 1:11 2:49 2:38 2:49 5:27
Regional 1:39 1:19 2:58 2:47 3:16 6:03
Female Metro 1:52 1:06 2:58 3:05 2:54 5:59
Regional 1:44 1:13 2:57 2:58 3:04 6:02
Combined Metro 1:45 1:08 2:54 2:52 2:52 5:44
Regional 1:42 1:16 2:58 2:52 3:10 6:02
All ages Male Metro 0:57 0:50 1:47 1:30 2:03 3:33
Regional 0:54 0:54 1:48 1:25 2:15 3:40
Female Metro 1:06 0:51 1:57 1:44 2:10 3:54
Regional 1:03 0:55 1:58 1:44 2:23 4:07
Combined Metro 1:02 0:50 1:52 1:37 2:06 3:43
Regional 0:58 0:55 1:53 1:34 2:19 3:53

Source: OzTAM and RegionalTAM

Notes:
Five-city metro includes Spill-in from regional markets.
Regional markets (includes Northern NSW, Southern NSW, Vic, QLD and Tas; excludes WA) includes Spill-in from metro markets.
People with subscription TV, evenings (6pm–midnight) and daily (2am–2am), 1 January to 31 December 2010, Consolidated (see OzTAM).
Sample size for some demographics is below recommended levels.
Analysis based on Average Time Viewed (ATV): the number of minutes viewed based on the Universe Estimate of the target, i.e. includes nil viewing (see OzTAM).

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