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Free-to-air broadcasters’ Catch-up TV services

snapshot February 2012

Next update to be advised

Since 2008, all five free-to-air broadcasters have launched dedicated ‘catch-up TV’ websites offering recently broadcast television programs and other content on demand.

To better understand the types of content being offered by these sites, Screen Australia monitored each of the five free-to-air catch-up services for four weeks from 13 February 2012, coinciding with the start of the 2012 television ratings period.

During these four weeks, an average of 407 titles were available each week (approximately 1,308 hours of content).

Recently broadcast episodes or standalone programs made up 81 per cent of available titles and 49 per cent of the total hours. The remaining content comprised back catalogue that had been broadcast on Australian television in the past and a limited number of titles that had not aired locally on free-to-air television.

Of the 407 titles available feature films and television drama accounted for 27 per cent, documentaries for 21 per cent, children’s programs for 25 per cent, and other program types (news/current affairs, infotainment, reality, sport etc) for 27 per cent.

Overall, 38 per cent of titles (157 programs) and 58 per cent of hours were Australian.

  iView SBS On Demand Plus7 NineMSN Video Watch
TV
Overall
Titles 1
No. titles 184 87 43 23 71 407
Recently broadcast 97% 85% 51% 54% 60% 81%
By type
Movies/drama 17% 29% 35% 57% 36% 27%
Documentary 11% 47% 8% 17% 21% 21%
Children’s 49% 0% 16% 0% 7% 25%
Other 23% 24% 41% 26% 36% 27%
By source
Local content 37% 34% 21% 46% 57% 38%
Foreign content 63% 66% 79% 64% 43% 62%
Hours1
No. hours 305 214 192 345 251 1,308
Recently broadcast 98% 58% 21% 8% 60% 49%
By type
Movies/drama 17% 17% 46% 51% 20% 31%
Documentary 8% 29% 3% 14% 8% 12%
Children’s 49% 0% 17% 0% 17% 17%
Other 26% 53% 35% 35% 56% 40%
By source
Local content 41% 55% 8% 89% 75% 58%
Foreign content 59% 45% 92% 11% 25% 42%

Source: Screen Australia

Notes:
1. Weekly average 4 weeks from 13 February 2012.

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