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free-to-air Television

Advertising revenues, populations and operators of commercial television services in metropolitan and aggregated regional markets, 1999/00–2005/06

2005/06 | 2004/05 | 2003/04 | 2002/03 | 2001/02 | 2000/01 | 1999/00

In total, there were 23 separate commercial television markets in Australia in 2005/06, and 54 individual commercial television stations as of June 2006.

The five metropolitan markets account for a disproportionate share of television advertising revenues. For example, although those five markets accounted for only 64 per cent of the total national population, during 2005/06 they attracted 77 per cent of all television advertising revenues. Consequently, television advertising revenues per capita in metropolitan markets in aggregate were almost double those generated in the regional markets in aggregate.

2005/06: Markets and ownership as of June 2006

  Ad. revenues ($m) Population (’000s) Ad. revenue
per capita ($)		 Ownership1 based on
network affiliation
Seven Nine Ten
Metropolitan markets (5 markets and 15 stations)  
Sydney 1,023 4,335 236 SEV PBL TEN
Melbourne 772 4,078 189 SEV PBL TEN
Brisbane 453 2,617 173 SEV PBL TEN
Perth 276 1,612 171 SEV STV TEN
Adelaide 222 1,318 168 SEV SCB TEN
Total metropolitan 2,746 13,960 1972  
Aggregated regional markets (5 markets and 15 stations)
Northern NSW 179 1,907 94 PRT SOT SCB
Queensland 175 1,523 115 SEV WIN SCB
Southern NSW 152 1,333 114 PRT WIN SCB
Victoria 141 1,094 129 PRT WIN SCB
Tasmania 55 491 112 SCB WIN SCB
Total aggregrated regional 702 6,348 1112  
Other regional markets (13 markets and 24 stations)3
Total other regional 105 1,442 73      
All markets 3,553 21,750 163  

Source: Australian Communications and Media Authority (ACMA), ACNielsen, ATR Australia and Global Media Analysis.

Notes:
  1. KEY TO OWNERS
  Listed companies Unlisted companies
  PRT Prime Television Ltd IMP Imparja Television Pty Ltd
  PBL Publishing & Broadcasting Limited WIN Win Television Pty Ltd
  SEV Seven Network Limited    
  SCB Southern Cross Broadcasting (Australia) Limited    
  SOT SP Telemedia Pty Ltd    
  STV Sunraysia Television Limited    
  TEN The Ten Group Limited    
  2. Average five-market total.
  3. The owners of these 24 stations were WIN (8.5), SCB (7); PRT (6.5); PBL (1) and IMP (1).
   

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2004/05: Markets and ownership as of June 2005

  Ad. revenues ($m) Population (’000s) Ad. revenue
per capita ($)		 Ownership1 based on
network affiliation
Seven Nine Ten
Metropolitan markets (5 markets and 15 stations)  
Sydney 1,016 4,320 235 SEV PBL TEN
Melbourne 798 4,050 197 SEV PBL TEN
Brisbane 458 2,566 178 SEV PBL TEN
Perth 282 1,571 180 SEV STV TEN
Adelaide 226 1,312 172 SEV SCB TEN
Total metropolitan 2,780 13,819 2012  
Aggregated regional markets (5 markets and 15 stations)
Northern NSW 178 1,893 94 PRT SOT SCB
Queensland 166 1,489 111 SEV WIN SCB
Southern NSW 149 1,333 112 PRT WIN SCB
Victoria 139 1,086 128 PRT WIN SCB
Tasmania 52 486 107 SCB WIN SCB
Total aggregrated regional 684 6,287 1092  
Other regional markets (13 markets and 24 stations)
Total other regional 98 1,442 68      
All markets 3,562 21,548 165  

Source: Australian Communications and Media Authority (ACMA, formerly the Australian Broadcasting Authority), ACNielsen, ATR Australia and Global Media Analysis.

Notes:
  1. KEY TO OWNERS
  Listed companies Unlisted companies
  PRT Prime Television Ltd IMP Imparja Television Pty Ltd
  PBL Publishing & Broadcasting Limited WIN Win Television Pty Ltd
  SEV Seven Network Limited    
  SCB Southern Cross Broadcasting (Australia) Limited    
  SOT SP Telemedia Pty Ltd    
  STV Sunraysia Television Limited    
  TEN The Ten Group Limited    
  2. Average five-market total.

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2003/04: Markets and ownership as of June 2004

  Ad. revenues ($m) Population (’000s) Ad. revenue
per capita ($)		 Ownership1 based on
network affiliation
Seven Nine Ten
Metropolitan markets (5 markets and 15 stations)  
Sydney 926 4,310 215 SEV PBL TEN
Melbourne 744 4,009 186 SEV PBL TEN
Brisbane 414 2,482 167 SEV PBL TEN
Perth 261 1,546 169 SEV STV TEN
Adelaide 205 1,309 157 SEV SCB TEN
Total metropolitan 2,550 13,656 1872  
Aggregated regional markets including Tasmania (5 markets and 15 stations)
Northern NSW 165 1,870 88 PRT SOT3 SCB
Queensland 154 1,457 106 SEV WIN SCB
Southern NSW 140 1,333 105 PRT WIN SCB
Victoria 131 1,084 121 PRT WIN SCB
Tasmania 50 477 105 SCB WIN SCB
Total aggregrated regional 640 6,221 1032  
Other regional markets (13 markets and 22 stations)
Total other regional 99 1,445 69      
All markets 3,289 21,322 154  

Source: Australian Communications and Media Authority (ACMA, formerly the Australian Broadcasting Authority), ACNielsen, ATR Australia and Global Media Analysis.

Notes:
  1. KEY TO OWNERS
  Listed companies Unlisted companies
  PRT Prime Television Ltd IMP Imparja Television Pty Ltd
  PBL Publishing & Broadcasting Limited WIN Win Television Pty Ltd
  SEV Seven Network Limited    
  SCB Southern Cross Broadcasting (Australia) Limited    
  SOT SP Telemedia Pty Ltd    
  STV Sunraysia Television Limited    
  TEN The Ten Group Limited    
  2. Average five-market total.
  3. In April 2004, WSP announced it intended to sell its regional television interests, NBN Limited, to a listed associated company, SP Telecommunications Limited (SOT).

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2002/03: Markets and ownership as of June 2003

  Ad. revenues ($m) Population (’000s) Ad. revenue
per capita ($)		 Ownership1 based on
network affiliation
Seven Nine Ten
Metropolitan markets (5 markets and 15 stations)  
Sydney 820 4,290 191 SEV PBL TEN
Melbourne 669 3,969 169 SEV PBL TEN
Brisbane 364 2,434 150 SEV PBL TEN
Perth 235 1,533 153 SEV STV TEN
Adelaide 180 1,304 138 SEV SCB TEN
Total metropolitan 2,268 13,530 1682  
Aggregated regional markets (5 markets and 14 stations)  
Northern NSW 150 1,849 81 PRT WSP SCB
Queensland 136 1,440 94 SEV WIN SCB
Southern NSW 124 1,369 91 PRT WIN SCB
Victoria 119 1,078 110 PRT WIN SCB
Tasmania 46 477 96 SCB WIN SCB
Total aggregated regional 575 6,213 932  
Other regional markets (14 markets and 19 stations)  
Total other regional 91 1,438 63      
All markets 2,934 21,181 139  

Source: Australian Communications and Media Authority (ACMA, formerly the Australian Broadcasting Authority), ACNielsen, ATR Australia and Global Media Analysis.

Notes:
  1. KEY TO OWNERS
  Listed companies Unlisted companies
  PRT Prime Television Ltd WIN Win Television Pty Ltd
  PBL Publishing & Broadcasting Limited    
  SEV Seven Network Limited    
  SCB Southern Cross Broadcasting (Australia) Limited    
  STV Sunraysia Television Limited    
  TEN The Ten Group Limited    
  WSP Washington H Soul Pattinson Limited    
  2. Average five-market total.

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2001/02: Markets and ownership as of June 2002

  Ad. revenues ($m) Population (’000s) Ad. revenue
per capita ($)		 Ownership1 based on
network affiliation
Seven Nine Ten
Metropolitan markets (5 markets and 15 stations)  
Sydney 784 4,219 186 SEV PBL TEN
Melbourne 642 3,922 164 SEV PBL TEN
Brisbane 340 2,366 144 SEV PBL TEN
Perth 217 1,505 144 SEV STV TEN
Adelaide 166 1,273 130 SEV SCB TEN
Total metropolitan 2,149 13,285 1622  
Aggregated regional markets (5 markets and 14 stations)  
Northern NSW 141 1,757 80 PRT WSP SCB
Queensland 128 1,385 92 SEV WIN SCB
Southern NSW 117 1,263 93 PRT WIN SCB
Victoria 86 1,046 82 PRT WIN SCB
Tasmania 44 469 94 SCB WIN SCB
Total aggregated regional 516 5,920 872  
Other regional markets (14 markets and 19 stations)  
Total other regional 84 1,413 59      
All markets 2,749 20,618 133  

Source: Australian Communications and Media Authority (ACMA, formerly the Australian Broadcasting Authority), ACNielsen, ATR Australia and Global Media Analysis.

Notes:
  1. KEY TO OWNERS
  Listed companies Unlisted companies
  PRT Prime Television Ltd WIN Win Television Pty Ltd
  PBL Publishing & Broadcasting Limited    
  SEV Seven Network Limited    
  SCB Southern Cross Broadcasting (Australia) Limited    
  STV Sunraysia Television Limited    
  TEN The Ten Group Limited    
  WSP Washington H Soul Pattinson Limited    
  2. Average five-market total.

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2000/01: Markets and ownership as of June 2001

  Ad. revenues ($m) Population (’000s) Ad. revenue per capita ($) Ownership1 based on network affiliation
Seven Nine Ten
All markets 2,888 20,407 142  
Metropolitan markets (5 markets and 15 stations)  
Sydney 841 4,174 201 SEV PBL TEN
Melbourne 677 3,862 175 SEV PBL TEN
Brisbane 354 2,318 153 SEV PBL TEN
Perth 225 1,489 151 SEV STV TEN
Adelaide 175 1,268 138 SEV SCB TEN
Total metropolitan 2,272 13,111 1732  
Aggregated regional markets (5 markets and 14 stations)  
Northern NSW 139 1,742 80 PRT WSP SCB
Queensland 132 1,367 97 SEV WIN SCB
Southern NSW 117 1,261 93 PRT WIN SCB
Victoria 90 1,046 86 PRT WIN SCB
Tasmania 45 469 96 SCB WIN SCB
Total aggregated regional 523 5,885 892  
Other regional markets (14 markets and 19 stations)  
Total other regional 93 1,411 66      

Source: Australian Communications and Media Authority (ACMA, formerly the Australian Broadcasting Authority), ACNielsen, ATR Australia and Global Media Analysis.

Notes:
  1. KEY TO OWNERS
  Listed companies Unlisted companies
  PRT Prime Television Ltd WIN Win Television Pty Ltd
  PBL Publishing & Broadcasting Limited    
  SEV Seven Network Limited    
  SCB Southern Cross Broadcasting (Australia) Limited    
  STV Sunraysia Television Limited    
  TEN The Ten Group Limited    
  WSP Washington H Soul Pattinson Limited    
  2. Average five-market total.

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1999/00: Markets and ownership as of June 2000

  Ad. revenues ($m) Population (’000s) Ad. revenue per capita ($) Ownership1 based on network affiliation
Seven Nine Ten
All markets 2,821 19,990 142  
Metropolitan markets (5 markets and 15 stations)  
Sydney 791 4,097 193 SEV PBL TEN
Melbourne 665 3,777 176 SEV PBL TEN
Brisbane 346 2,261 153 SEV PBL TEN
Perth 231 1,464 158 SEV STV TEN
Adelaide 173 1,258 138 SEV SCB TEN
Total metropolitan 2,206 12,857 1722  
Aggregated regional markets (5 markets and 14 stations)  
Northern NSW 136 1,713 79 PRT WSP SCB
Queensland 132 1,360 97 SEV WIN SCB
Southern NSW 116 1,253 93 PRT WIN SCB
Victoria 91 1,047 87 PRT WIN SCB
Tasmania est. 44 470 94 SCB WIN SCB
Total aggregated regional 519 5,843 892  
Other regional markets (14 markets and 19 stations)  
Total other regional 96 est. 1,200 80      

Source: Australian Communications and Media Authority (ACMA, formerly the Australian Broadcasting Authority), ACNielsen and Global Media Analysis.

Notes:
  1. KEY TO OWNERS
  Listed companies Unlisted companies
  PRT Prime Television Ltd WIN Win Television Pty Ltd
  PBL Publishing & Broadcasting Limited    
  SEV Seven Network Limited    
  SCB  Southern Cross Broadcasting (Australia) Limited    
  STV Sunraysia Television Limited    
  TEN The Ten Group Limited    
  WSP Washington H Soul Pattinson Limited    
  2. Average five-market total.

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