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Subscription Television

Subscription TV penetration by location, 2004

Subscription TV penetration is highest in Sydney, with 35 per cent of households subscribing in 2004, and lowest in Perth with 18 per cent. The level of subscription generally in regional areas (NSW, Queensland and Victoria) tends to be lower than in the metropolitan areas, except for Perth/WA. In 2004, 59 per cent of subscribers were in capital cities.

Graph: Percentage of subscription TV subscribers by location. Summary of data provided in prior comment.

Source: Nielsen Media Research Panorama, Jan–Dec 2004, available in Television Review of 2004 on the ASTRA website.

Number of households with subscription TV, February 1996 to July 2002

  Number of households Proportion of all Australian households
Australia Capital cities Rest Australia Capital cities Rest
Feb. 1996 201,000 169,000 32,000 3% 4% 1%
Feb. 1998 703,000 488,000 216,000 10% 11% 9%
Feb. 2000 1,140,000 782,000 357,000 16% 18% 14%
Nov. 2000 1,245,000 859,000 386,000 18% 19% 15%
July 2002 1,586,00 1,123,00 463,00 21% 23% 17%

Source: Australian Bureau of Statistics, Household Use of Information Technology (cat. no. 8128.0 AND 8146.0) and unpublished data.

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