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Video and online audiences

Proportion of Australian metropolitan market households with video cassette recorders and DVD players, 1984–2004

The proportion of metropolitan households with DVD players has risen from 43 per cent in 2003 to 62 per cent in 2004. The proportion of metropolitan households with VCRs dropped slightly in 2004, from 87 per cent to 86 per cent for at least one VCR, and from 28 per cent to 27 per cent for two or more VCRs.

Graph: Proportion of households with a DVD player, at least one VCR and 2 or more VCRs. Table below provides the data.
  1984 1985 1986 1987 1988 1989
At least one VCR 26% 38% 47% 52% 58% 63%
  1990 1991 1992 1993 1994 1995
At least one VCR 70% 70% 73% 79% 79% 81%
  1996 1997 1998 1999 2000 2001
At least one VCR 84% 85% 87% 87% 87% 88%
Two or more VCRs 17% 21% 22% 22% 23% 25%
DVD player           12%
  2002 2003 2004      
At least one VCR 89% 87% 86%      
Two or more VCRs 27% 28% 27%      
DVD player 24% 43% 62%      

Source: 1984–93: Roy Morgan Research Centre Omnibus data. 1994–2000: ACNielsen TV Trends (five-city metropolitan average). From 2001: OzTAM.

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