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Australian content
Retail video sales

AUSTRALIAN SHARE OF TOP RETAIL VIDEO TITLES (DVD AND BLU-RAY), RANKED BY SALES VALUE, 2012–2014

Retail value of Australian titles by program type: 

2014 | 2013 | 2012

Next update March 2016

In the last six years, the total number of DVD and Blu-ray titles sold in Australian retail outlets has fluctuated between 33,600 and 46,700. To glean insights from this activity, titles that account for the top 66 per cent of sales value have been analysed as a subset. In 2014, those titles accounted for just 4.7 per cent of all DVD titles and 6.3 per cent of all Blu-ray titles.

Of this subset, Australian titles accounted for 7.2 per cent of the value of DVD sales in 2014, and 1.8 per cent of Blu-ray sales value. These figures are up from a market share of 5.9 per cent for DVD and 1.5 per cent for Blu-ray in 2013.

TV drama was the top-earning program type for Australian DVD titles, which had an 8.0 per cent share of the category.

In 2014, the highest-selling Australian title in terms of value and units was The Railway Man: see Top-selling titles.

For archived 2010–11 data see: In the archive > Australian share of video sales 2010-11.

Australian share of top retail video (DVD and Blu-ray) titles

Graph: Australian share of top retail video titles, 2010-2014. Detailed data is provided in this table. Prior data is available in the Archives. Follow the 'see also' link following.

Retail value of Australian titles by program type, 2014

DVD | Blu-ray

DVD

Program type Australian share of DVD market1 by program type Share of total DVD market1 by program type
Titles2 Units3 Retail value3 Titles2 Units3 Retail value3
All program types 9.2% 6.5% 7.2% 100.0% 100.0% 100.0%
Movie
Animated 1.4% 0.7% 0.5% 10.4% 17.4% 12.8%
Live-action 4.6% 4.1% 3.9% 29.1% 42.1% 33.0%
Total movie 6.0% 4.8% 4.4% 39.5% 59.5% 45.8%
TV series
Drama4 9.1% 7.7% 8.0% 53.7% 36.8% 50.3%
Documentary and light entertainment 27.9% 29.8% 26.2% 3.2% 1.5% 1.8%
Total TV series 49.5% 59.7% 49.0% 56.9% 38.3% 52.1%
Other5 55.1% 60.3% 62.8% 3.6% 2.1% 2.2%

Source: Screen Australia analysis of GfK Retail and Technology Australia data.

Notes:
Some GfK-assigned categories have been amalgamated. As GfK does not assign country of origin, Australian titles were identified retrospectively by Screen Australia. Australian titles include Australian productions and productions with overseas partners where creative control is shared (i.e. with a mix of Australians in key creative positions).
Based on a non-extrapolated sample of DVD sales from 68 per cent of Australian retailers: see About the data.
1. Top 66 per cent of titles by value.
2. Refers to the number of individual and box set titles sold during each calendar year (first-release titles issued that year and continued sales of previously issued titles). This may include multiple editions and multiple formats of the same content.
3. Box sets may include Australian and foreign titles. Although these sets are counted as a single title for ranking purposes, their units and value are apportioned according to the origin of discrete titles in the collection.
4. TV drama comprises scripted productions including children’s programming. It does not include documentary and light entertainment TV shows.
5. Includes non-scripted children’s, music, stand-up comedy and sports titles. Also includes a small number of single-episode documentaries.

Top

Blu-ray

Program type Australian share of Blu-ray market1 by program type Share of total Blu-ray market1 by program type
Titles2 Units3 Retail value3 Titles2 Units3 Retail value3
All program types 2.8% 2.2% 1.8% 100.0% 100.0% 100.0%
Movie
Animated 0.0% 0.0% 0.0% 11.3% 12.2% 11.8%
Live-action 3.1% 2.4% 2.1% 67.5% 79.5% 71.5%
Total movie 3.1% 2.4% 2.1% 78.8% 91.7% 83.3%
TV series
Drama4 3.5% 3.2% 1.8% 20.1% 7.7% 16.1%
Documentary and light entertainment 100.0% 100.0% 100.0% 0.4% 0.2% 0.3%
Total TV series 5.2% 5.6% 3.4% 20.5% 7.9% 16.4%
Other5 0.0% 0.0% 0.0% 0.7% 0.4% 0.3%

Source: Screen Australia analysis of GfK Retail and Technology Australia data.

Notes:
Some GfK-assigned categories have been amalgamated. As GfK does not assign country of origin, Australian titles were identified retrospectively by Screen Australia. Australian titles include Australian productions and productions with overseas partners where creative control is shared (i.e. with a mix of Australians in key creative positions).
Based on a non-extrapolated sample of Blu-ray sales from 87 per cent of Australian retailers: see About the data.
1. Top 66 per cent of titles by value.
2. Refers to the number of individual and box set titles sold during each calendar year (first-release titles issued that year and continued sales of previously issued titles). This may include multiple editions and multiple formats of the same content.
3. Box sets may include Australian and foreign titles. Although these sets are counted as a single title for ranking purposes, their units and value are apportioned according to the origin of discrete titles in the collection.
4. TV drama comprises scripted productions including children’s programming. It does not include documentary and light entertainment TV shows.
5. Includes non-scripted children’s, music, stand-up comedy and sports titles. Also includes a small number of single-episode documentaries.

Top

Retail value of Australian titles by program type, 2013

DVD | Blu-ray

DVD

Program type Australian share of DVD market1 by program type Share of total DVD market1 by program type
Titles2 Units3 Retail value3 Titles2 Units3 Retail value3
All program types 7.7% 5.2% 5.9% 100.0% 100.0% 100.0%
Movie
Animated 1.9% 1.1% 0.7% 11.4% 19.0% 15.0%
Live-action 2.8% 3.9% 3.8% 33.8% 45.3% 37.6%
Total movie 2.6% 3.0% 3.0% 45.2% 64.3% 52.7%
TV series
Drama4 8.3% 5.9% 6.3% 46.8% 31.1% 42.1%
Documentary and light entertainment 22.9% 23.9% 20.5% 3.5% 1.4% 2.0%
Total TV series 9.4% 6.7% 7.5% 50.3% 32.5% 44.1%
Other5 40.3% 34.0% 40.6% 4.5% 3.2% 3.2%

Source: Screen Australia analysis of GfK Retail and Technology Australia data.

Notes:
Some GfK-assigned categories have been amalgamated. As GfK does not assign country of origin, Australian titles were identified retrospectively by Screen Australia. Australian titles include Australian productions and productions with overseas partners where creative control is shared (i.e. with a mix of Australians in key creative positions).
Based on a non-extrapolated sample of DVD sales from 71 per cent of Australian retailers: see About the data.
1. Top 66 per cent of titles by value.
2. Refers to the number of individual and box set titles sold during each calendar year (first-release titles issued that year and continued sales of previously issued titles). This may include multiple editions and multiple formats of the same content.
3. Box sets may include Australian and foreign titles. Although these sets are counted as a single title for ranking purposes, their units and value are apportioned according to the origin of discrete titles in the collection.
4. TV drama comprises scripted productions including children’s programming. It does not include documentary and light entertainment TV shows.
5. Includes non-scripted children’s, music, stand-up comedy and sports titles. Also includes a small number of single-episode documentaries.

Top

Blu-ray

Program type Australian share of Blu-ray market1 by program type Share of total Blu-ray market1 by program type
Titles2 Units3 Retail value3 Titles2 Units3 Retail value3
All program types 2.0% 1.8% 1.5% 100.0% 100.0% 100.0%
Movie
Animated 0.0% 0.0% 0.0% 12.1% 13.2% 13.2%
Live-action 2.3% 2.0% 1.8% 71.9% 79.5% 75.0%
Total movie 1.9% 1.8% 1.6% 84.0% 92.7% 88.2%
TV series
Drama4 0.0% 0.0% 0.0% 13.7% 5.6% 10.1%
Documentary and light entertainment 0.0% 0.0% 0.0% 0.7% 0.2% 0.4%
Total TV series 0.0% 0.0% 0.0% 14.4% 5.8% 10.5%
Other5 20.9% 9.9% 10.1% 1.6% 1.5% 1.4%

Source: Screen Australia analysis of GfK Retail and Technology Australia data.

Notes:
Some GfK-assigned categories have been amalgamated. As GfK does not assign country of origin, Australian titles were identified retrospectively by Screen Australia. Australian titles include Australian productions and productions with overseas partners where creative control is shared (i.e. with a mix of Australians in key creative positions).
Based on a non-extrapolated sample of Blu-ray sales from 71 per cent of Australian retailers: see About the data.
1. Top 66 per cent of titles by value.
2. Refers to the number of individual and box set titles sold during each calendar year (first-release titles issued that year and continued sales of previously issued titles). This may include multiple editions and multiple formats of the same content.
3. Box sets may include Australian and foreign titles. Although these sets are counted as a single title for ranking purposes, their units and value are apportioned according to the origin of discrete titles in the collection.
4. TV drama comprises scripted productions including children’s programming. It does not include documentary and light entertainment TV shows.
5. Includes non-scripted children’s, music, stand-up comedy and sports titles. Also includes a small number of single-episode documentaries.

Top

Retail value of Australian titles by program type, 2012

DVD | Blu-ray

DVD

Program type Australian share of DVD market1 by program type Share of total DVD market1 by program type
Titles2 Units3 Retail value3 Titles2 Units3 Retail value3
All program types 8.6% 7.1% 7.6% 100.0% 100.0% 100.0%
Movie
Animated 2.1% 3.5% 3.5% 8.6% 12.8% 9.6%
Live-action 5.0% 5.2% 5.1% 33.7% 47.7% 38.3%
Total movie 4.4% 4.8% 4.8% 42.3% 60.5% 47.8%
TV series
Drama4 8.5% 7.5% 8.0% 45.9% 31.8% 44.2%
Documentary and light entertainment 12.8% 17.6% 14.9% 4.7% 2.3% 3.1%
Total TV series 8.9% 8.2% 8.5% 50.6% 34.2% 47.3%
Other5 28.4% 25.7% 24.6% 7.0% 5.3% 4.9%

Source: Screen Australia analysis of GfK Retail and Technology Australia data.

Notes:
Some GfK-assigned categories have been amalgamated. As GfK does not assign country of origin, Australian titles were identified retrospectively by Screen Australia. Australian titles include Australian productions and productions with overseas partners where creative control is shared (i.e. with a mix of Australians in key creative positions).
Based on a non-extrapolated sample of DVD sales from 73 per cent of Australian retailers: see About the data.
1. Top 66 per cent of titles by value.
2. Refers to the number of individual and box set titles sold during each calendar year (first-release titles issued that year and continued sales of previously issued titles). This may include multiple editions and multiple formats of the same content.
3. Box sets may include Australian and foreign titles. Although these sets are counted as a single title for ranking purposes, their units and value are apportioned according to the origin of discrete titles in the collection.
4. TV drama comprises scripted productions including children’s programming. It does not include documentary and light entertainment TV shows.
5. Includes non-scripted children’s, music, stand-up comedy and sports titles. Also includes a small number of single-episode documentaries.

Top

Blu-ray

Program type Australian share of Blu-ray market1 by program type Share of total Blu-ray market1 by program type
Titles2 Units3 Retail value3 Titles2 Units3 Retail value3
All program types 2.3% 1.8% 1.7% 100.0% 100.0% 100.0%
Movie
Animated 5.9% 7.1% 5.8% 11.4% 9.6% 9.5%
Live-action 1.7% 1.2% 1.2% 77.6% 85.8% 83.3%
Total movie 2.3% 1.8% 1.6% 89.0% 95.4% 92.8%
TV series
Drama4 4.3% 2.9% 2.3% 7.7% 3.0% 5.4%
Documentary and light entertainment 0.0% 0.0% 0.0% 1.0% 0.2% 0.4%
Total TV series 4.0% 2.7% 2.1% 8.7% 3.2% 5.9%
Other5 0.0% 0.0% 0.0% 2.3% 1.4% 1.4%

Source: Screen Australia analysis of GfK Retail and Technology Australia data.

Notes:
Some GfK-assigned categories have been amalgamated. As GfK does not assign country of origin, Australian titles were identified retrospectively by Screen Australia. Australian titles include Australian productions and productions with overseas partners where creative control is shared (i.e. with a mix of Australians in key creative positions).
Based on a non-extrapolated sample of Blu-ray sales from 87 per cent of Australian retailers: see About the data.
1. Top 66 per cent of titles by value.
2. Refers to the number of individual and box set titles sold during each calendar year (first-release titles issued that year and continued sales of previously issued titles). This may include multiple editions and multiple formats of the same content.
3. Box sets may include Australian and foreign titles. Although these sets are counted as a single title for ranking purposes, their units and value are apportioned according to the origin of discrete titles in the collection.
4. TV drama comprises scripted productions including children’s programming. It does not include documentary and light entertainment TV shows.
5. Includes non-scripted children’s, music, stand-up comedy and sports titles. Also includes a small number of single-episode documentaries.

Top