International Marketing Support

Jeju Island, South Korea, 7–9 December 2015


Australian creators of animated projects for children are invited to apply to participate in the fourth Asian Animation Summit (AAS), the annual event designed to attract producers of animation for children who want to co-produce with Asian partners. The AAS is an initiative of Korea’s KOCCA, Malaysia’s MDeC and Thailand’s SIPA/DITP, supported by Screen Australia and owned and produced by Kidscreen.

Over three days, 24 new projects intended for broadcast for children up to 15 years from Australia, Korea, Malaysia, Thailand and elsewhere in Asia will be presented to the 200 plus attending investors, broadcasters, distributors and producers. The event will provide opportunities for meetings and general networking to facilitate project financing and regional connections.

Up to four projects will be selected from Australia. Producers from the other participating countries should refer to the AAS website for further information.

Financial support

Screen Australia will offer travel grants of $2,500 per successful company. In addition, they will be offered a free registration to the AAS as well as access to negotiated accommodation rates at the host hotel, The Shilla Jeju.

Information for applicants

Applications must be made on the Screen Australia application form available at right.

Producers of projects selected for the AAS must give their permission for the development materials submitted to Screen Australia to be uploaded onto the Kidscreen Connect online screening platform for review by broadcasters, co-producers and distributors who have registered for AAS.

Kidscreen will require a signed waiver and warranty from participants prior to the event; details to be advised.

More information about the program is available on the AAS website.


The eligibility criteria set out below are the same for all the participating regions. Australian applicants must also meet the general eligibility for Screen Australia funding in the Terms of Trade.


The Asian Animation Summit aims to promote animation for children’s television/ internet delivery. Entry is therefore limited to animated TV and internet series aimed at children up to 15 years of age. The organisers will not accept projects aimed at adults.

Episodes can be of any length, and the series must represent at least 60 minutes of screen time.

Animation must represent at least 50 per cent of the total screen time of the series.

Unless the project is seeking selection as a Wildcard or Development Project, the applicant must demonstrate:

  • a letter of interest from an Australian broadcaster or SVOD provider, OR
  • written finance commitment from an Australian broadcaster, distributor or investor exceeding 15 per cent of the production budget.

The following are not eligible:

  • Projects that are sequels/prequels or second seasons of an existing series.
  • Fully financed projects are not eligible. There must be a financing gap of at least 15 per cent of the budget.
  • Projects that have been presented at any other market within nine months of AAS 2015.

Further Eligibility details can be found here.


The involvement of creators in the presentation of projects is encouraged, but each project must be represented at the Asian Animation Summit by a producer who is authorised to represent the rights and who intends to be the principal producer of the project.


Australian producers must be domiciled in Australia, and have actually been in Australia, continuously or intermittently, for more than one half of the year immediately preceding the application. Australians living overseas are not eligible.


To be considered for inclusion in the AAS presentation program, producers must submit the following information and materials to Screen Australia by 2 October 2015.

  • Bible package (prepared in Adobe Acrobat file format, ie .pdf with a file size limit of 300MB):
    - series synopsis;
    - main character descriptions and designs;
    - main location designs;
    - at least six episode story lines, each exceeding half a page, and details of any significant online elements.
  • Episodes script(s) representing at least 11 minutes  of screen time.
  • A statement of the producer’s objectives for their attendance at AAS, specifying if they are seeking co-producers, pre-sales, distribution advances etc.
  • A horizontally oriented image (jpeg 300 DPI or higher in resolution) representing the project, without logos, text or other marketing elements.
  • A brief (200 words max) profile of the producer and the production company, including name, phone number and email address of the follow-up person.
  • The warranties and waivers required by Kidscreen. The wording for these is expected to be available on the AAS website by the end of August.
  • Written evidence of financial commitment from broadcasters, investors (including co-producing production companies), distributors and/or government agencies totalling at least 15 per cent of production budget; OR
    At least a letter of interest from an Australian broadcaster or distributor.
  • Confirmation that the project has not, and will not be presented at any market or other event within nine months of AAS 2015.

Selected producers are strongly encouraged to prepare and supply:

  • a pilot or trailer featuring the project’s main characters and locations
  • in the absence of a trailer, a PowerPoint presentation is required for your onstage delivery at the AAS.

These materials are listed in the Screen Australia application form.

Selection process

Screen Australia will confirm the eligibility of submitted projects and select up to four projects based on global market potential and quality.


[Page updated 6 August 2015.]



The submission deadline is 2 October 2015. All supporting materials must accompany the application.

Selected projects will be notified by 16 October 2015. Materials and background information for each selected project will be available on the Kidscreen Connect online screening platform starting in November.

The AAS will be held 7–9 December in Jeju Island, South Korea.


Asian Animation Summit application form
(August 2015)

See Also

Read travel reports on the Australia-China Industry Forum, Shanghai International Film Festival, Asian Side of the Doc, Cannes, Berlin and many more.


Enquiries about the AAS & eligibility for this program:
Email Dale Fairbairn;
Phone 02 8113 5980

Enquiries about the
application process:
Program Operations
Email business;
Phone 1800 507 901

For more information on the Summit, see the AAS website.