Broadening Audiences

Revised Funding Programs and accompanying Guidelines for the 2010/2011 financial year are currently being finalised and will be announced in late July. The following information is for the 2009/2010 Funding Programs and should be used as a guide only.

This fund aims to promote Australian productions to potential audiences and generate publicity for these productions and the people who make them.

Funding is provided to film festivals, national touring programs and screening programs and to major, standalone national awards events. 

Our aim is to:

• promote Australian films to Australian audiences
  
  
• develop exhibition opportunities
  
  
• provide increased audience access to curated screen programs
  
  
• provide opportunities for critical debate and analysis of screen content
  
  
• provide opportunities for the wider Australian community, including regional Australia, to access a diverse range of screen programs
  
  
• recognise excellence and achievement in the film, television and interactive digital media production industry
  
  
• support the marketing needs of Australian films, while promoting the national industry and its practitioners.

Screen Australia will work to ensure that events are best placed through the year to maximise their effectiveness.

Eligibility

All applicants and projects must meet the general eligibility criteria for Screen Australia funding in the Terms of Trade. The following specific eligibility requirements also apply (we may make exceptions to these at our discretion):

• The event must take place within Australia.
  
  
• Screen Australia will not provide funds retrospectively.
  
  
• Preference will be given to established programs and events (that is, those that have been operating for three years or more).
  

Available funding

Applications can be for any amount but must be supported by a budget.

Assessment process

Applications will be assessed by a minimum of two people, with at least one being a staff member of Screen Australia. Industry specialists/peers may be used.

We will advise applicants of the success or otherwise of their application, providing a brief statement of reasons.

Assessment criteria

When assessing applications for this program, we will take the following into account:

• Clearly identified outcomes that contribute to the aims of this program. Applicants should articulate how the event will complement and profile Australian films nationally and/or internationally.
  
  
• Demonstrated national relevance of the event and how it does not duplicate existing activities.
  
  
• Whether the event is well planned and achievable within the budget provided with consideration to financial and corporate governance, and evidence of strategic partnerships that maximise sponsorship or other support from private and/or other government sources (both cash and in-kind support).
  
  
• Whether thorough consideration has been given to marketing, promotion and target audience.
  
  
• The capability, experience and relevant track record of the applicants and their proposed team (including, where relevant, previous project acquittals).

Terms of funding

Funding through this program is for one year only. Receipt of funding should not lead to any expectation of continued assistance from Screen Australia.

Funding is in the form of a grant and is not recouped by Screen Australia. Recipients will, however, be required to provide reports as set out in their funding agreement.