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Fast facts: Audiences


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Households
Total expenditure by all Australian households in 2003/04
On TV and home entertainment systems $1,960m
On books $1,589m
On video recorder/players, set-top boxes etc $1,234m
On subscription TV fees $1,085m
On cinema fees and charges $779m
On live theatre admissions $641m
On games and computer software $540m
On hire of videos and games $472m
On online charges $379m
Proportion of Australian households in 2007 with computers 73%
Of households with children aged 8–17 98%
Proportion of Australian households in 2007 with mobile phones 80%
Of households with children aged 8–17 97%
Proportion of Australian households in 2007 with DVD players 89%
Of households with children aged 8–17 97%
Proportion of Australian households in 2007 with games consoles n.a.
Of households with children aged 8–17 77%
Children
Participation rate of children aged 5–14 over two weeks in 2006
Boys watching TV 98%
Girls watching TV 97%
Boys playing electronic/video games 77%
Girls playing electronic/video games 50%
How children aged 8–17 spent their discretionary time in 2007
On media activities 49%
On non-media activities 51%
Average hours per day for children aged 8–17 in 2007
Watching free-to-air TV 1h:27min
Physical activity 0h:59min
Reading, drawing, writing letters 0h:33min
Watching subscription TV 0h.27min
Watching DVDs 0h:24min
Gaming (other than online against other players) 0h:24min
Homework not on computer/Internet 0h:22min
Listening to recorded music (CD, MP3 etc) 0h:22min
Messaging/chatting on internet 0h:18min
Online gaming against other players 0h:15min
Homework on computer/Internet 0h:13min
Listening to radio 0h:13min
Messaging (text/image/video) on mobile phone 0h:12min
Social websites, blogs etc 0h:11min
Watching/listening to music/video online 0h:07min
TV/Internet on mobile phone 0h:01min

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Fast facts provides a summary of key statistics from each section of Get the Picture along with selected related data from other sections.

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