Proportions
of Australian homes with television sets, metropolitan markets, 1997–2009
Next update December 2010
Television penetration in Australia is
high, and multiple set ownership by households is the norm. At the end
of September 2009, more than 99 per cent of Australian metropolitan households
had one or more television sets, 68 per cent had two or more, and 31
per cent had three or more.
One set
Two or more
Three or more
1997
42%
58%
1998
42%
58%
1999
41%
59%
2000
39%
61%
2001
38%
62%
2002
39%
61%
23%
2003
35%
65%
26%
2004
33%
67%
28%
2005
32%
68%
29%
2006
31%
69%
31%
2007
32%
69%
30%
2008
32%
68%
31%
2009
32%
68%
31%
Source: ACNielsen Australian TV Trends
2001 (1997 to 2000), OzTAM (from 2001).
Notes:
Figures may not total exactly due to rounding.
Any comparison of data before and after January 2001 should take into
account that a different audience measurement system has applied since
that date.
