Retail sales of DVD and Blu-ray players, 1999–2009

DVD players, 2003–2009 | DVD players, 1999–2002 | Blu-ray players, 2007–2009

After fluctuating over the last few years, sales of recordable and non-recordable DVD players fell in 2009. Unit sales dropped from almost 2.5 million the previous year to less than 2.1 million, with the value of sales also falling by 14 per cent to $422.2 million, despite an increase in the average unit price.

The average price of Blu-ray players continued to fall in 2009. Non-recordable Blu-ray players cost, on average, 59 per cent less than in 2007, with sales increasing from 6,561 to 124,303 units at a value of $45.6 million over the same period.

Sales of DVD players, 2003–2009	Average DVD unit price, 2003–2009

DVD players, 2003–2009

Source: GfK Retail and Technology Australia. Data may only be reproduced with permission.

Notes:
In 2005, GfK Retail and Technology Australia expanded its coverage of the retail market, and began differentiating between recordable and non-recordable units; GfK Retail and Technology Australia retrospectively altered the data from 2003. Data prior to 2003 is not comparable and is given separately below.

DVD players, 1999–2002

Source: GfK Retail and Technology Australia. Data may only be reproduced with permission.

Blu-ray players, 2007–2009

Source: GfK Retail and Technology Australia. Data may only be reproduced with permission.