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Screen Australia Chief Executive Ruth Harley released the latest data on the operation of the Producer Offset tax incentive during her session at the Screen Producers Association of Australia (SPAA) Conference in Sydney on 20 November.
She reported that, as of 18 November, 90 screen productions had been certified since the offset was introduced in July 2007, for a total cost to government of over $123 million. The incentive delivered $91 million to 19 features films, $7 million to 46 documentaries, and $25 million to 25 television projects.
Dr Harley’s presentation also discussed Australian films in the marketplace, new analysis by Screen Australia of five years of feature film box office and release data. This research looks at box office performance according to release strategy and reveals that most Australian films have had limited or speciality releases over the last five years.
“Australian films do well in these categories of release,” said Dr Harley, “but it will be very difficult for overall box office results to improve significantly unless more local features are successful with mainstream audiences.”
Download the slides used by Dr Harley during the session (PDF).
Download Australian films in the marketplace: Analysis of release strategies and box office performance, October 2009 (PDF)
