Audiovisual markets
Cinema

THIS PAGE: Audiences: Attendance patterns

Percentage of people who had been to the cinema in the last 12 months, and average number of visits, 1974–2012

Next update July 2014

The proportion of Australians attending the cinema at least once per year has averaged 69 per cent since 2000, with an average of about eight visits per year per person. After last reaching a high of 72 per cent in 2004, the attendance rate has averaged 68 per cent in the subsequent eight years. The frequency of attendance also fell slightly during this time, and is now at 6.9 visits per year compared to 7.8 in 2004.

The drop in both attendance rates and frequency in the mid-1980s is usually attributed to the upsurge in video hire in Australia from 1982. Attendance levels were at their lowest overall in 1986 – the lowest year for the over-50s; other age groups bottomed out in 1984. Frequency of attendance fell sharply in 1984 (in 1982 among the under-25s and in 1984 for all other age groups) but had recovered by 1988. Attendance rates are now on par with, or higher than, rates before the mid-80s slump; however, the frequency of visits is not.

See Audiences: Attendance patterns by age.

Attendance
(% been to the cinema in the last 12 months)

Frequency
(average no. visits per year)

Graph: Cinema audiences attendance rate, 1974-2012  The tables following provide the data.
Graph: Cinema audiences attendance frequency, average number of visits, 1974-2012. The table following provides the data.
Attendance
(% been to the cinema in the last 12 months)
Frequency
(average no. times)
1974 64% 10.5
1976 63% 8.9
1978 66% 10.2
1980 67% 9.5
1982 67% 9.1
1984 58% 5.2
1986 53% 7.4
1988 57% 10.8
1990 59% 10.8
1992 63% 10.6
1994 67% 10.7
1996 72% 11.3
1998 72% 8.3
2000 70% 8.4
2001 70% 8.5
2002 72% 8.3
2003 71% 8.2
2004 72% 7.8
2005 69% 7.6
2006 68% 7.5
2007 67% 7.2
2008 66% 7.3
2009 69% 7.4
2010 69% 7.3
2011 68% 6.8
2012 69% 6.9

Source: Val Morgan & Co (Aust) Pty Ltd/Roy Morgan Research Centre, © Val Morgan & Co (Aust) Pty Ltd. Data may only be reproduced with permission.

Notes: Average annual frequency figures are estimates, based on data for frequency of attendance over a three-month period. The method for calculating annual estimates was adjusted between 1996 and 1998.

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