17 03 2015 - Industry news

VOD - Where's the audience? And the money?

Screen Australia has created two new infographics to provide insights into the effects of video-on-demand (VOD) on audience behaviour and screen production business models.

Our latest Did You Know? highlights some of the opportunities offered by online video use in Australia. Amongst other things, it shows that movie tastes are more diverse online, newer entrants are less likely to pirate and reveals the top 5 VOD services used by Australians in 2014.

What’s the Deal with Video-on-demand? explains how movies and TV reach online audiences and who earns revenue from VOD. It sets out the key structures for the different types of VOD services, and how they influence the deals that producers make to get their content online.

Check out these infographics and explore more publications from Screen Australia’s Strategy & Research Unit at: www.screenaustralia.gov.au/research/viewpoint