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Australian release strategies for local films compared to overseas films

2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008

Next update February 2019


The majority of feature films released in Australian cinemas between 2008 and 2017 were from the USA with an average of 155 films released each year or 38 per cent of total releases. This was followed by Asia (largely India) accounting for an average of 29 per cent and the UK with 11 per cent. Australia and other European Union countries have each supplied an estimated 7 per cent of features since January 2008. France and ROW contributed a combined 8 per cent.

The majority of the 36 Australian features were in limited or specialty release.

2017

Asia Aust. France UK Other Europe USA ROW Total
Total
No. 245 36 27 80 40 170 31 629
% release 39% 6% 4% 13% 6% 27% 5% 100%
Limited (0–19 prints)
No. 185 23 22 29 30 29 23 341
% release 54% 7% 6% 9% 9% 9% 7% 100%
% region 76% 64% 81% 36% 75% 17% 74% 54%
Specialty (20–99 prints)
No. 60 9 4 38 7 48 6 172
% release 35% 5% 2% 22% 4% 28% 3% 100%
% region 24% 25% 15% 48% 18% 28% 19% 27%
Mainstream (100–199 prints)
No. 0 1 0 5 2 16 1 25
% release 0% 4% 0% 20% 8% 64% 4% 100%
% region 0% 3% 0% 6% 5% 9% 3% 4%
Wide (200–399 prints)
No. 0 3 1 7 1 49 1 62
% release 0% 5% 2% 2% 11% 79% 2% 100%
% region 0% 8% 4% 9% 3% 29% 3% 10%
Blockbuster (400+ prints)
No. 0 0 0 1 0 28 0 29
% release 0% 0% 0% 3% 0% 97% 0% 100%
% region 0% 0% 0% 1% 0% 16% 0% 5%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA. Based on a subset of films not including documentaries and IMAX-distributed titles. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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2016

Asia Aust. France UK Other Europe USA ROW Total
Total
No. 199 31 21 67 45 171 24 558
% release 36% 6% 4% 12% 8% 31% 4% 100%
Limited (0–19 prints)
No. 175 17 16 31 33 37 19 328
% release 53% 5% 5% 9% 10% 11% 6% 100%
% region 88% 55% 76% 46% 73% 22% 79% 59%
Specialty (20–99 prints)
No. 24 10 5 26 9 33 4 111
% release 22% 9% 5% 23% 8% 30% 4% 100%
% region 12% 32% 24% 39% 20% 19% 17% 20%
Mainstream (100–199 prints)
No. 0 2 0 3 3 22 1 31
% release 0% 6% 0% 10% 10% 71% 3% 100%
% region 0% 6% 0% 4% 7% 13% 4% 6%
Wide (200–399 prints)
No. 0 2 0 5 0 55 0 62
% release 0% 3% 0% 8% 0% 89% 0% 100%
% region 0% 6% 0% 7% 0% 32% 0% 11%
Blockbuster (400+ prints)
No. 0 0 0 2 0 24 0 26
% release 0% 0% 0% 8% 0% 92% 0% 100%
% region 0% 0% 0% 3% 0% 15% 0% 5%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA. Based on a subset of films not including documentaries and IMAX-distributed titles. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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2015

Asia Aust. France UK Other Europe USA ROW Total
Total
No. 158 26 28 73 26 170 17 498
% release 32% 5% 6% 15% 5% 34% 3% 100%
Limited (0–19 prints)
No. 142 11 22 41 18 30 16 280
% release 51% 4% 8% 15% 6% 11% 6% 100%
% region 90% 42% 79% 56% 69% 18% 94% 56%
Specialty (20–99 prints)
No. 16 8 5 22 8 44 1 104
% release 15% 8% 5% 21% 8% 42% 1% 100%
% region 10% 31% 18% 30% 31% 26% 6% 21%
Mainstream (100–199 prints)
No. 0 2 0 4 0 30 0 36
% release 0% 6% 0% 11% 0% 83% 0% 100%
% region 0% 8% 0% 5% 0% 18% 0% 7%
Wide (200–399 prints)
No. 0 4 1 5 0 40 0 50
% release 0% 8% 2% 10% 0% 80% 0% 100%
% region 0% 15% 4% 7% 0% 24% 0% 10%
Blockbuster (400+ prints)
No. 0 1 0 1 0 26 0 28
% release 0% 4% 0% 4% 0% 93% 0% 100%
% region 0% 4% 0% 1% 0% 15% 0% 6%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA. Based on a subset of films not including documentaries and IMAX-distributed titles. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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2014

Asia Aust. France UK Other Europe USA ROW Total
Total
No. 132 31 27 54 36 153 14 447
% release 30% 7% 6% 12% 8% 34% 3% 100%
Limited (0–19 prints)
No. 126 16 22 24 26 30 12 256
% release 49% 6% 9% 9% 10% 12% 5% 100%
% region 95% 52% 81% 44% 72% 20% 86% 57%
Specialty (20–99 prints)
No. 6 9 4 17 8 32 2 78
% release 8% 12% 5% 22% 10% 41% 3% 100%
% region 5% 29% 15% 13% 22% 21% 14% 17%
Mainstream (100–199 prints)
No. 0 3 0 7 2 20 0 32
% release 0% 9% 0% 22% 6% 63% 0% 100%
% region 0% 10% 0% 13% 6% 13% 0% 7%
Wide (200–399 prints)
No. 0 3 1 5 0 49 0 58
% release 0% 5% 2% 9% 0% 84% 0% 100%
% region 0% 10% 4% 9% 0% 32% 0% 13%
Blockbuster (400+ prints)
No. 0 0 0 1 0 22 0 23
% release 0% 0% 0% 4% 0% 96% 0% 100%
% region 0% 0% 0% 2% 0% 14% 0% 5%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA. Based on a subset of films not including documentaries and IMAX-distributed titles. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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2013

Asia Aust. France UK Other Europe USA ROW Total
Total
No. 100 15 22 38 24 169 14 383
% release 26% 4% 6% 10% 6% 44% 4% 100%
Limited (0–19 prints)
No. 95 7 16 11 16 34 13 193
% release 49% 4% 8% 6% 8% 18% 7% 100%
% region 95% 47% 73% 29% 67% 20% 93% 50%
Specialty (20–99 prints)
No. 5 3 6 17 5 38 1 75
% release 7% 4% 8% 23% 7% 51% 1% 100%
% region 5% 20% 27% 45% 21% 22% 7% 20%
Mainstream (100–199 prints)
No. 0 3 0 5 2 25 0 35
% release 0% 9% 0% 14% 6% 71% 0% 100%
% region 0% 20% 0% 13% 8% 15% 0% 9%
Wide (200–399 prints)
No. 0 1 0 5 1 52 0 59
% release 0% 2% 0% 8% 2% 88% 0% 100%
% region 0% 7% 0% 13% 4% 31% 0% 15%
Blockbuster (400+ prints)
No. 0 1 0 0 0 20 0 21
% release 0% 5% 0% 0% 0% 95% 0% 100%
% region 0% 4% 0% 0% 0% 12% 0% 5%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA. Based on a subset of films not including documentaries and IMAX-distributed titles. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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2012

   Asia Aust. France UK Other Europe USA ROW Total
Total
No. 96 21 26 41 32 154 16 386
% release 25% 5% 7% 11% 8% 40% 4% 100%
Limited (0–19 prints)
No. 87 10 13 18 25 20 10 183
% release 48% 5% 7% 10% 14% 11% 5% 100%
% region 91% 48% 50% 44% 78% 13% 63% 47%
Specialty (20–99 prints)
No. 9 3 11 14 7 38 6 88
% release 10% 3% 13% 16% 8% 43% 7% 100%
% region 9% 14% 42% 34% 22% 25% 38% 23%
Mainstream (100–199 prints)
No. 0 2 1 6 0 33 0 42
% release 0% 5% 2% 14% 0% 79% 0% 100%
% region 0% 10% 4% 15% 0% 21% 0% 11%
Wide (200–399 prints)
No. 0 6 1 1 0 46 0 54
% release 0% 11% 2% 2% 0% 85% 0% 100%
% region 0% 29% 4% 2% 0% 30% 0% 14%
Blockbuster (400+ prints)
No. 0 0 0 2 0 17 0 19
% release 0% 0% 0% 11% 0% 89% 0% 100%
% region 0% 0% 0% 5% 0% 11% 0% 5%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA. Based on a subset of films not including documentaries and IMAX-distributed titles. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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2011

   Asia Aust. France UK Other Europe USA ROW Total
Total
No. 70 29 16 25 21 141 11 313
% release 22% 9% 5% 8% 7% 45% 4% 100%
Limited (0–19 prints)
No. 67 14 12 5 15 22 8 143
% release 47% 10% 8% 3% 10% 15% 6% 100%
% region 96% 48% 75% 20% 71% 16% 73% 46%
Specialty (20–99 prints)
No. 3 9 4 10 5 18 2 51
% release 6% 18% 8% 20% 10% 35% 4% 100%
% region 4% 31% 25% 40% 24% 13% 18% 16%
Mainstream (100–199 prints)
No. 0 2 0 5 1 28 0 36
% release 0% 6% 0% 14% 3% 78% 0% 100%
% region 0% 7% 0% 20% 5% 20% 0% 12%
Wide (200–399 prints)
No. 0 3 0 3 0 58 1 65
% release 0% 5% 0% 5% 0% 89% 2% 100%
% region 0% 10% 0% 12% 0% 41% 9% 21%
Blockbuster (400+ prints)
No. 0 1 0 2 0 15 0 18
% release 0% 6% 0% 11% 0% 83% 0% 100%
% region 0% 3% 0% 8% 0% 11% 0% 6%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA. Based on a subset of films not including documentaries and IMAX-distributed titles. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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2010

   Asia Aust. France UK Other Europe USA ROW Total
Total
No. 70 26 20 29 20 131 14 310
% release 23% 8% 6% 9% 6% 42% 5% 100%
Limited (0–19 prints)
No. 67 12 14 13 15 24 8 153
% release 44% 8% 9% 8% 10% 16% 5% 100%
% region 96% 46% 70% 45% 75% 18% 57% 49%
Specialty (20–99 prints)
No. 3 6 5 10 4 22 2 52
% release 6% 12% 10% 19% 8% 42% 4% 100%
% region 4% 23% 25% 34% 20% 17% 14% 17%
Mainstream (100–199 prints)
No. 0 3 1 3 1 22 3 33
% release 0% 9% 3% 9% 3% 67% 9% 100%
% region 0% 12% 5% 10% 5% 17% 21% 11%
Wide (200–399 prints)
No. 0 5 0 2 0 51 1 59
% release 0% 8% 0% 3% 0% 86% 2% 100%
% region 0% 19% 0% 7% 0% 39% 7% 19%
Blockbuster (400+ prints)
No. 0 0 0 1 0 12 0 13
% release 0% 0% 0% 8% 0% 92% 0% 100%
% region 0% 0% 0% 3% 0% 9% 0% 4%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA. Based on a subset of films not including documentaries and IMAX-distributed titles. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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2009

   Asia Aust. France UK Other Europe USA ROW Total
Total
No. 58 36 16 23 20 150 4 307
% release 19% 12% 5% 7% 7% 49% 1% 100%
Limited (0–19 prints)
No. 52 20 13 7 16 22 3 133
% release 39% 15% 10% 5% 12% 17% 2% 100%
% region 90% 56% 81% 30% 80% 15% 75% 43%
Specialty (20–99 prints)
No. 5 12 1 11 2 29 1 61
% release 8% 20% 2% 18% 3% 48% 2% 100%
% region 9% 33% 6% 48% 10% 19% 25% 20%
Mainstream (100–199 prints)
No. 0 2 2 1 1 48 0 54
% release 0% 4% 4% 2% 2% 89% 0% 100%
% region 0% 6% 13% 4% 5% 32% 0% 18%
Wide (200–399 prints)
No. 1 2 0 3 1 45 0 52
% release 2% 4% 0% 6% 2% 87% 0% 100%
% region 2% 6% 0% 13% 5% 30% 0% 17%
Blockbuster (400+ prints)
No. 0 0 0 1 0 6 0 7
% release 0% 0% 0% 14% 0% 86% 0% 100%
% region 0% 0% 0% 4% 0% 4% 0% 2%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA. Based on a subset of films not including documentaries and IMAX-distributed titles. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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2008

   Asia Aust. France UK Other Europe USA ROW Total
Total
No. 40 21 18 19 11 145 8 262
% release 15% 8% 7% 7% 4% 55% 3% 100%
Limited (0–19 prints)
No. 39 11 14 5 9 12 4 94
% release 41% 12% 15% 5% 10% 13% 4% 100%
% region 98% 52% 78% 26% 82% 8% 50% 36%
Specialty (20–99 prints)
No. 1 6 3 5 2 32 3 52
% release 2% 12% 6% 10% 4% 62% 6% 100%
% region 3% 29% 17% 26% 18% 22% 38% 20%
Mainstream (100–199 prints)
No. 0 3 0 5 0 48 1 57
% release 0% 5% 0% 9% 0% 84% 2% 100%
% region 0% 14% 0% 26% 0% 33% 13% 22%
Wide (200–399 prints)
No. 0 0 1 4 0 47 0 52
% release 0% 0% 2% 8% 0% 90% 0% 100%
% region 0% 0% 6% 21% 0% 32% 0% 20%
Blockbuster (400+ prints)
No. 0 1 0 0 0 6 0 7
% release 0% 14% 0% 0% 0% 86% 0% 100%
% region 0% 5% 0% 0% 0% 4% 0% 3%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA. Based on a subset of films not including documentaries and IMAX-distributed titles. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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