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Australian release strategies for local films compared to overseas films

2018 |2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008

Next update March 2020


Since 2008, films released on less than twenty screens have, on average, accounted for more than half of all titles (53%). The number of Asian films in release in the Limited category has increased from 27 per cent in 2008 to 43 per cent in 2018.

The majority of feature films released in Australian cinemas between 2008 and 2018 were from the USA, and while their numbers have increased over the last 11 years, as a proportion, they are in decline.

In 2018, over half of Australian titles were screened in the Limited category with a further quarter in the Specialty category. Australia has released four titles in the Blockbuster category since 2008: AustraliaHappy Feet 2The Great Gatsby and Mad Max: Fury Road.

The heaviest competition exists in the combined Limited/Speciality categories, where 79.8% of all titles screened on less than 100 screens in 2018.

2018

Asia Aust. Europe North America ROW United Kingdom Total
Total
No. 298 83 118 304 31 116 950
% release 31.4% 8.7% 12.4% 32.0% 3.3% 12.2% 100%
Limited (0–19 prints)
No. 204 47 74 76 26 46 473
% release 43.1% 9.9% 15.6% 16.1% 5.5% 9.7% 100%
% region 68.5% 56.6% 62.7% 25.0% 83.9% 39.7% 49.8%
Specialty (20–99 prints)
No. 93 22 38 77 3 52 285
% release 32.6% 7.7% 13.3% 27.0% 1.1% 18.2% 100%
% region 31.2% 26.5% 32.2% 25.3% 9.7% 44.8% 30.0%
Mainstream (100–199 prints)
No. 1 9 5 30 0 10 55
% release 1.8% 16.4% 9.1% 54.5% 0.0% 18.2% 100%
% region 0.3% 10.8% 4.2% 9.9% 0.0% 8.6% 5.8%
Wide (200–399 prints)
No. 0 5 1 74 2 8 90
% release 0.0% 5.6% 1.1% 82.2% 2.2% 8.9% 100%
% region 0.0% 6.0% 0.8% 24.3% 6.5% 6.9% 9.5%
Blockbuster (400+ prints)
No. 0 0 0 47 0 0 47
% release 0.0% 0.0% 0.0% 100.0% 0.0% 0.0% 100%
% region 0.0% 0.0% 0.0% 15.5% 0.0% 0.0% 4.9%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Analysis is based on titles released in the target year as well as those still in release from the previous year and those in preview for the subsequent year. Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA.Figures may not total exactly due to rounding. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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2017

Asia Aust. Europe North America ROW United Kingdom Total
Total
No. 272 69 92 235 28 106 802
% release 33.9% 8.6% 11.5% 29.3% 3.5% 13.2% 100%
Limited (0–19 prints)
No. 210 48 73 60 22 44 457
% release 46.0% 10.5% 16.0% 13.1% 4.8% 9.6% 100%
% region 77.2% 69.6% 79.3% 25.5% 78.6% 41.5% 57.0%
Specialty (20–99 prints)
No. 62 15 15 63 4 47 206
% release 30.1% 7.3% 7.3% 30.6% 1.9% 22.8% 100%
% region 22.8% 21.7% 16.3% 26.8% 14.3% 44.3% 25.7%
Mainstream (100–199 prints)
No. 0 1 2 20 2 5 30
% release 0.0% 3.3% 6.7% 66.7% 6.7% 16.7% 100%
% region 0.0% 1.4% 2.2% 8.5% 7.1% 4.7% 3.7%
Wide (200–399 prints)
No. 0 5 2 59 0 7 73
% release 0.0% 6.8% 2.7% 80.8% 0.0% 9.6% 100%
% region 0.0% 7.2% 2.2% 25.1% 0.0% 6.6% 9.1%
Blockbuster (400+ prints)
No. 0 0 0 33 0 3 36
% release 0.0% 0.0% 0.0% 91.7% 0.0% 8.3% 100%
% region 0.0% 0.0% 0.0% 14.0% 0.0% 2.8% 4.5%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Analysis is based on titles released in the target year as well as those still in release from the previous year and those in preview for the subsequent year. Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA.Figures may not total exactly due to rounding. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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2016

Asia Aust. Europe North America ROW United Kingdom Total
Total
No. 220 58 93 237 29 95 732
% release 30.1% 7.9% 12.7% 32.4% 4.0% 13.0% 100%
Limited (0–19 prints)
No. 193 34 73 72 25 45 442
% release 43.7% 7.7% 16.5% 16.3% 5.7% 10.2% 100%
% region 87.7% 58.6% 78.5% 30.4% 86.2% 47.4% 60.4%
Specialty (20–99 prints)
No. 27 15 17 42 2 35 138
% release 19.6% 10.9% 12.3% 30.4% 1.4% 25.4% 100%
% region 12.3% 25.9% 18.3% 17.7% 6.9% 36.8% 18.9%
Mainstream (100–199 prints)
No. 0 3 3 29 2 8 45
% release 0.0% 6.7% 6.7% 64.4% 4.4% 17.8% 100%
% region 0.0% 5.2% 3.2% 12.2% 6.9% 8.4% 6.1%
Wide (200–399 prints)
No. 0 6 0 63 0 5 74
% release 0.0% 8.1% 0.0% 85.1% 0.0% 6.8% 100%
% region 0.0% 10.3% 0.0% 26.6% 0.0% 5.3% 10.1%
Blockbuster (400+ prints)
No. 0 0 0 31 0 2 33
% release 0.0% 0.0% 0.0% 93.9% 0.0% 6.1% 100%
% region 0.0% 0.0% 0.0% 13.1% 0.0% 2.1% 4.5%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Analysis is based on titles released in the target year as well as those still in release from the previous year and those in preview for the subsequent year. Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA.Figures may not total exactly due to rounding. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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2015

Asia Aust. Europe North America ROW United Kingdom Total
Total
No. 177 44 86 226 20 90 643
% release 27.5% 6.8% 13.4% 35.1% 3.1% 14.0% 100%
Limited (0–19 prints)
No. 159 24 67 65 17 47 379
% release 42.0% 6.3% 17.7% 17.2% 4.5% 12.4% 100%
% region 89.8% 54.5% 77.9% 28.8% 85.0% 52.2% 58.9%
Specialty (20–99 prints)
No. 18 12 15 53 3 30 131
% release 13.7% 9.2% 11.5% 40.5% 2.3% 22.9% 100%
% region 10.2% 27.3% 17.4% 23.5% 15.0% 33.3% 20.4%
Mainstream (100–199 prints)
No. 0 2 3 31 0 5 41
% release 0.0% 4.9% 7.3% 75.6% 0.0% 12.2% 100%
% region 0.0% 4.5% 3.5% 13.7% 0.0% 5.6% 6.4%
Wide (200–399 prints)
No. 0 5 1 47 0 6 59
% release 0.0% 8.5% 1.7% 79.7% 0.0% 10.2% 100%
% region 0.0% 11.4% 1.2% 20.8% 0.0% 6.7% 9.2%
Blockbuster (400+ prints)
No. 0 1 0 30 0 2 33
% release 0.0% 3.0% 0.0% 90.9% 0.0% 6.1% 100%
% region 0.0% 2.3% 0.0% 13.3% 0.0% 2.2% 5.1%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Analysis is based on titles released in the target year as well as those still in release from the previous year and those in preview for the subsequent year. Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA.Figures may not total exactly due to rounding. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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2014

Asia Aust. Europe North America ROW United Kingdom Total
Total
No. 144 54 77 223 33 81 612
% release 23.5% 8.8% 12.6% 36.4% 5.4% 13.2% 100%
Limited (0–19 prints)
No. 137 36 61 69 25 38 366
% release 37.4% 9.8% 16.7% 18.9% 6.8% 10.4% 100%
% region 95.1% 66.7% 79.2% 30.9% 75.8% 46.9% 59.8%
Specialty (20–99 prints)
No. 7 11 12 39 8 25 102
% release 6.9% 10.8% 11.8% 38.2% 7.8% 24.5% 100%
% region 4.9% 20.4% 15.6% 17.5% 24.2% 30.9% 16.7%
Mainstream (100–199 prints)
No. 0 4 3 24 0 8 39
% release 0.0% 10.3% 7.7% 61.5% 0.0% 20.5% 100%
% region 0.0% 7.4% 3.9% 10.8% 0.0% 9.9% 6.4%
Wide (200–399 prints)
No. 0 3 1 62 0 9 75
% release 0.0% 4.0% 1.3% 82.7% 0.0% 12.0% 100%
% region 0.0% 5.6% 1.3% 27.8% 0.0% 11.1% 12.3%
Blockbuster (400+ prints)
No. 0 0 0 29 0 1 30
% release 0.0% 0.0% 0.0% 96.7% 0.0% 3.3% 100%
% region 0.0% 0.0% 0.0% 13.0% 0.0% 1.2% 4.9%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Analysis is based on titles released in the target year as well as those still in release from the previous year and those in preview for the subsequent year. Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA.Figures may not total exactly due to rounding. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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2013

Asia Aust. Europe North America ROW United Kingdom Total
Total
No. 108 33 65 233 17 59 515
% release 21.0% 6.4% 12.6% 45.2% 3.3% 11.5% 100%
Limited (0–19 prints)
No. 101 24 45 60 15 26 271
% release 37.3% 8.9% 16.6% 22.1% 5.5% 9.6% 100%
% region 93.5% 72.7% 69.2% 25.8% 88.2% 44.1% 52.6%
Specialty (20–99 prints)
No. 7 3 16 51 2 19 98
% release 7.1% 3.1% 16.3% 52.0% 2.0% 19.4% 100%
% region 6.5% 9.1% 24.6% 21.9% 11.8% 32.2% 19.0%
Mainstream (100–199 prints)
No. 0 3 2 30 0 78 42
% release 0.0% 7.1% 4.8% 71.4% 0.0% 16.7% 100%
% region 0.0% 9.1% 3.1% 12.9% 0.0% 11.9% 8.2%
Wide (200–399 prints)
No. 0 2 2 63 0 5 72
% release 0.0% 2.8% 2.8% 87.5% 0.0% 6.9% 100%
% region 0.0% 6.1% 3.1% 27.0% 0.0% 8.5% 14.0%
Blockbuster (400+ prints)
No. 0 1 0 29 0 2 32
% release 0.0% 3.1% 0.0% 90.6% 0.0% 6.3% 100%
% region 0.0% 3.0% 0.0% 12.4% 0.0% 3.4% 6.2%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Analysis is based on titles released in the target year as well as those still in release from the previous year and those in preview for the subsequent year. Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA.Figures may not total exactly due to rounding. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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2012

Asia Aust. Europe North America ROW United Kingdom Total
Total
No. 111 46 73 215 16 63 524
% release 21.2% 8.8% 13.9% 41.0% 3.1% 12.0% 100%
Limited (0–19 prints)
No. 101 25 49 55 13 29 272
% release 37.1% 9.2% 18.0% 20.2% 4.8% 10.7% 100%
% region 91.0% 54.3% 67.1% 25.6% 81.3% 46.0% 51.9%
Specialty (20–99 prints)
No. 10 10 22 47 3 20 112
% release 8.9% 8.9% 19.6% 42.0% 2.7% 17.9% 100%
% region 9.0% 21.7% 30.1% 21.9% 18.8% 31.7% 21.4%
Mainstream (100–199 prints)
No. 0 3 1 34 0 8 46
% release 0.0% 6.5% 2.2% 73.9% 0.0% 17.4% 100%
% region 0.0% 6.5% 1.4% 15.8% 0.0% 12.7% 8.8%
Wide (200–399 prints)
No. 0 7 1 56 0 3 67
% release 0.0% 10.4 1.5 83.6 0.0% 4.5 100%
% region 0.0% 15.2% 1.4% 26.0% 0.0% 4.8% 12.8%
Blockbuster (400+ prints)
No. 0 1 0 23 0 3 27
% release 0.0% 3.7% 0.0% 85.2% 0.0% 11.1% 100%
% region 0.0% 2.2% 0.0% 10.7% 0.0% 4.8% 5.2%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Analysis is based on titles released in the target year as well as those still in release from the previous year and those in preview for the subsequent year. Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA.Figures may not total exactly due to rounding. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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2011

Asia Aust. Europe North America ROW United Kingdom Total
Total
No. 89 44 60 201 9 42 445
% release 20.0% 9.9% 13.5% 45.2% 2.0% 9.4% 100%
Limited (0–19 prints)
No. 86 24 45 57 8 13 233
% release 36.9% 10.3% 19.3% 24.5% 3.4% 5.6% 100%
% region 96.6% 54.5% 75.0% 28.4% 88.9% 31.0% 52.4%
Specialty (20–99 prints)
No. 3 14 15 23 0 15 70
% release 4.3% 20.0% 21.4% 32.9% 0.0% 21.4% 100%
% region 3.4% 31.8% 25.0% 11.4% 0.0% 35.7% 15.7%
Mainstream (100–199 prints)
No. 0 2 0 30 0 7 39
% release 0.0% 5.1% 0.0% 76.9% 0.0% 17.9% 100%
% region 0.0% 4.5% 0.0% 14.9% 0.0% 16.7% 8.8%
Wide (200–399 prints)
No. 0 3 0 70 1 4 78
% release 0.0% 3.8% 0.0% 89.7% 1.3% 5.1% 100%
% region 0.0% 6.8% 0.0% 34.8% 11.1% 9.5% 17.5%
Blockbuster (400+ prints)
No. 0 1 0 21 0 3 25
% release 0.0% 4.0% 0.0% 84.0% 0.0% 12.0% 100%
% region 0.0% 2.3% 0.0% 10.4% 0.0% 7.1% 5.6%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Analysis is based on titles released in the target year as well as those still in release from the previous year and those in preview for the subsequent year. Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA.Figures may not total exactly due to rounding. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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2010

Asia Aust. Europe North America ROW United Kingdom Total
Total
No. 80 37 48 178 9 36 388
% release 20.6% 9.5% 12.4% 45.9% 2.3% 9.3% 100%
Limited (0–19 prints)
No. 76 18 35 45 8 16 198
% release 38.4% 9.1% 17.7% 22.7% 4.0% 8.1% 100%
% region 95.0% 48.6% 72.9% 25.3% 88.9% 44.4% 51.0%
Specialty (20–99 prints)
No. 4 8 10 30 1 13 66
% release 6.1% 12.1% 15.2% 45.5% 1.5% 19.7% 100%
% region 5.0 21.6% 20.8% 16.9% 11.1% 36.1% 17.0%
Mainstream (100–199 prints)
No. 0 5 2 28 0 3 38
% release 0.0% 13.2% 5.3% 73.7% 0.0% 7.9% 100%
% region 0.0% 13.5% 4.2% 15.7% 0.0% 8.3% 9.8%
Wide (200–399 prints)
No. 0 6 1 60 0 3 70
% release 0.0% 8.6% 1.4% 85.7% 0.0% 4.3% 100%
% region 0.0% 16.2% 2.1% 33.7% 0.0% 8.3% 18.0%
Blockbuster (400+ prints)
No. 0 0 0 15 0 1 16
% release 0.0% 0.0% 0.0% 93.8% 0.0% 6.3% 100%
% region 0.0% 0.0% 0.0% 8.4% 0.0% 2.8% 4.1%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Analysis is based on titles released in the target year as well as those still in release from the previous year and those in preview for the subsequent year. Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA.Figures may not total exactly due to rounding. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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2009

Asia Aust. Europe North America ROW United Kingdom Total
Total
No. 63 45 44 203 7 34 396
% release 15.9% 11.4% 11.1% 51.3% 1.8% 8.6% 100%
Limited (0–19 prints)
No. 57 27 36 49 6 14 189
% release 30.2% 14.3% 19.0% 25.9% 3.2% 7.4% 100%
% region 90.5% 60.0% 81.8% 24.1% 85.7% 41.2% 47.7%
Specialty (20–99 prints)
No. 5 13 4 35 1 13 71
% release 7.0% 18.3% 5.6% 49.3% 1.4% 18.3% 100%
% region 7.9% 28.9% 9.1% 17.2% 14.3 38.2% 17.9%
Mainstream (100–199 prints)
No. 0 2 3 52 0 3 60
% release 0.0% 3.3% 5.0% 86.7% 0.0% 5.0% 100%
% region 0.0% 4.4% 6.8% 25.6% 0.0% 8.8% 15.2%
Wide (200–399 prints)
No. 1 2 1 58 0 3 65
% release 1.5% 3.1% 1.5% 89.2% 0.0% 4.6% 100%
% region 1.6% 4.4% 2.3% 28.6% 0.0% 8.8% 16.4%
Blockbuster (400+ prints)
No. 0 1 0 9 0 1 11
% release 0.0% 9.1% 0.0% 81.8% 0.0% 9.1% 100%
% region 0.0% 2.2% 0.0% 4.4 0.0% 2.9% 2.8%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Analysis is based on titles released in the target year as well as those still in release from the previous year and those in preview for the subsequent year. Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA.Figures may not total exactly due to rounding. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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2008

Asia Aust. Europe North America ROW United Kingdom Total
Total
No. 44 36 48 210 7 29 374
% release 11.8% 9.6% 12.8% 56.1% 1.9% 7.8% 100%
Limited (0–19 prints)
No. 43 23 39 35 6 11 157
% release 27.4% 14.6% 24.8% 22.3% 3.8% 7.0% 100%
% region 97.7% 63.9% 81.3% 16.7% 85.7% 37.9% 42.0%
Specialty (20–99 prints)
No. 1 8 8 45 1 6 69
% release 1.4% 11.6% 11.6% 65.2% 1.4% 8.7% 100%
% region 2.3% 22.2% 16.7% 21.4% 14.3% 20.7% 18.4%
Mainstream (100–199 prints)
No. 0 4 0 59 0 7 70
% release 0.0% 5.7% 0.0% 84.3% 0.0% 10.0% 100%
% region 0.0% 11.1% 0.0% 28.1% 0.0% 24.1% 18.%
Wide (200–399 prints)
No. 0 0 1 63 0 5 69
% release 0.0% 0.0% 1.4% 91.3% 0.0% 7.2% 100%
% region 0.0% 0.0% 2.1% 30.0% 0.0% 17.2% 18.4%
Blockbuster (400+ prints)
No. 0 1 0 8 0 0 9
% release 0.0% 11.1% 0.0% 88.9% 0.0% 0.0% 100%
% region 0.0% 2.8% 0.0% 3.8% 0.0% 0.0% 2.4%

Source: Motion Picture Distributors Association of Australia (MPDAA), compiled by Screen Australia.

Notes:
Analysis is based on titles released in the target year as well as those still in release from the previous year and those in preview for the subsequent year. Each year is based on annual data released the following January in the MPDAA master report and does not reflect any subsequent updates by the MPDAA.Figures may not total exactly due to rounding. Release strategy is based on number of opening day prints, or where unavailable, opening week screens.

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