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Top-rating Australian TV drama on playback

Playback audience for first-release Australian adult TV drama on free-to-air television, 2010–2017


Next update March 2019

Playback viewing measures the audience for broadcast television content that is recorded through a personal video recorder (PVR) and played back within 7 or 28 days of the broadcast time.

The measurement of content played back within 7 days of broadcast commenced on 27 December 2009. This was expanded to 28 days in 2016 in order to better reflect viewing behaviour. As such figures from 2016 onwards should not be compared to years prior. (Also note that these figures do not include online viewings through catch-up TV services such as iView and Plus7.)

The analysis shows that while playback viewing allows strong, high-profile performers such as Love Child to further increase their total audience, it is also assisting programs that might otherwise be lost in a crowded television market to find a larger audience. In 2016, the SBS Comedy Runway shortform program Suspect Moustache screened on SBS Viceland. While it may have only garnered a total combined audience of 29,000 viewers, 41.9 per cent of that was achieved via 28-day playback.


2017

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2016

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2015

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2014

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2013

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2012

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2011

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2010

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