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In the archive
free-to-air programming 

Share of hours broadcast (excluding advertisements and station program material) for various program types, all free-to-air services, 1991, 1995, 1997–2003

The most common forms of television programming broadcast between 6 am and midnight during 2003 by all free-to-air broadcasters, including the ABC and SBS (excluding commercials and station promotional material), was news and current affairs (25 per cent). Children’s programming accounted for 12 per cent, with drama, sports, light entertainment and movies/mini-series accounting for 11 per cent.

  Share of hours broadcast (%)
1991 1995 1997 1998 1999 2000 2001 2002 2003
News & current affairs 16% 18% 20% 21% 20% 18% 23% 23% 25%
Movies/mini-series1 10% 12% 12% 11% 10% 13% 12% 11% 11%
Children’s 15% 13% 12% 13% 14% 12% 13% 13% 12%
Drama/serials/series 11% 11% 12% 11% 13% 12% 12% 12% 11%
Sports2   11% 12% 11%
Sports events 9% 12% 10% 10% 9% 10% t.b.a. t.b.a. t.b.a.
Sports variety n.a. n.a. 4% 4% 4% 4% t.b.a. t.b.a. t.b.a.
Informative/infotainment3 n.a. n.a. 9% 8% 8% 9% 6% 5% 6%
Comedy 5% 5% 6% 5% 6% 5% 4% 4% 4%
Documentaries/cultural 5% 6% 6% 5% 6% 5% 6% 6% 5%
Light entertainment4   11% 10% 11%
Games 2% 1% 2% 1% 2% 4% t.b.a. t.b.a. t.b.a.
Variety n.a. n.a. 6% 5% 3% 3% t.b.a. t.b.a. t.b.a.
Music 5% 2% 3% 3% 2% 2% t.b.a. t.b.a. t.b.a.
Others n.a. n.a. n.a. 3% 3% 4% 3% 3% 3%

Source: ACNielsen, Australian TV Trends 1995–2001; OzTAM from 2001.

Notes:
6 am to midnight, five-city average, January to December.
n.a. Figures not available.
t.b.a. To be advised, detailed data has been requested.
1. From 1999 mini-series were combined with movies. Previously mini-series were included in drama along with series and serials.
2. ‘Sports’ category applies from 2001 (OzTAM data); includes sports events, sports variety, sports documentaries and other sports programs.
3. ‘Infotainment’ category applies from 2001 (OzTAM data)
4. ‘Light entertainment’ category introduced from 2001 (OzTAM data); includes variety, game shows, music, talk shows and other light entertainment.

Any comparison between data before and after January 2001 should take into account that a different audience measurement system has been applied since that date.

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