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Australian content
Retail video sales

AUSTRALIAN SHARE OF TOP RETAIL VIDEO TITLES (DVD AND BLU-RAY), RANKED BY SALES VALUE, 2010–2018

Retail value of Australian titles by program type: 


Next update March 2020

In the last nine years, the total number of DVD and Blu-ray titles sold in Australian retail outlets has fluctuated between 20,400 and 46,700. To glean insights from this activity, titles that account for the top 66 per cent of sales value have been analysed as a subset. In 2018, those titles accounted for just 5.3 per cent of all DVD titles and 4.5 per cent of all Blu-ray titles.

Of this subset, Australian titles accounted for 7.0 per cent of the value of DVD sales in 2018, and 1.9 per cent of Blu-ray sales value. These figures are down from a market share of 7.3 per cent for DVD and 2.3 per cent for Blu-ray in 2017.

TV drama was the top-earning program type for Australian DVD titles, which had a 8.9 per cent share of the category.

In 2018, the highest-selling Australian title, in terms of value and units, was Peter Rabbit on both DVD and Blu-ray. : see Top-selling titles.

For archived 2010–11 data see: In the archive > Australian share of video sales 2010-11.


DVD, 2010-2018

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Blu-ray, 2010-2018

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