REtail video sales

Share of DVD, Blu-ray and VHS retail sales value by type, 2000–2014

2014 | 2012–2013 | 2010–2011 | 2008–2009 | 2000–2007 | 2000–2006

Next update April 2016

Movies remained the most popular type of video product in 2014, accounting for 49.5 per cent of total DVD and Blu-ray retail sales value, down from 57.7 per cent in 2013.

Live-action movie titles continue to dominate the Blu-ray format which accounts for 17.6 per cent of total retail sales.

GfK Marketing reduced the number of category types tracked in 2008. VHS sales are no longer reported here due to very low demand for the format (less than 1 per cent of total units sold in 2007). The emerging high-definition Blu-ray format was included for the first time in 2008, and accounted for around 2 per cent of total value and 1 per cent of units sold.

For archived data on sales of video product (DVD, Blu-ray and VHS) by units and value, 1998–2011, see In the archive > Retail video sales to 2011.

Share of DVD and Blu-ray retail sales value by type, 2014

Graph: Share of DVD and Blu-ray retail sales, 2013. Table following provides the data.

DVD and Blu-ray, 2014

Share of DVD and Blu-ray retail sales (% of value)

	2014
	Blu-ray	DVD	Total
Movies	14.0%	35.5%	49.5%
Animated	1.8%	8.1%	*9.9%*
Live action	12.2%	27.4%	*39.6%*
TV series	2.7%	36.3%	39.0%
Children’s	<1%	4.7%	4.8%
Documentary	<1%	2.0%	2.2%
Music	<1%	1.0%	1.1%
Other	<1%	2.9%	3.3%

Source: GfK Retail Technology Australia. Data may only be reproduced with permission.

Notes:
Figures may not total exactly due to rounding.
Based on a non-extrapolated sample of Australian retailers:
2014: 68 per cent (DVD) and 87 per cent (Blu-ray)

DVD and Blu-ray, 2012–2013

Share of DVD and Blu-ray retail sales (% of value)

	2012			2013
	Blu-ray	DVD	Total	Blu-ray	DVD	Total
Movies	15.2%	36.6%	51.8%	13.8%	43.9%	57.7%
Animated	1.5%	5.9%	*7.4%*	1.8%	9.3%	*11.1%*
Live action	13.7%	30.7%	*44.3%*	12.0%	30.6%	*42.6%*
TV series	1.2%	33.5%	34.7%	1.7%	31.4%	33.1%
Children’s	<1%	4.6%	4.6%	0.0%	5.7%	5.7%
Documentary	<1%	2.6%	3.0%	<1%	2.1%	2.4%
Music	<1%	2.9%	3.2%	<1%	1.9%	2.2%
Other	<1%	2.6%	2.7%	<1%	2.6%	2.8%

Source: GfK Retail Technology Australia. Data may only be reproduced with permission.

Notes:
Figures may not total exactly due to rounding.
Based on a non-extrapolated sample of Australian retailers:
2013: 71 per cent (DVD and Blu-ray)
2012: 73 per cent (DVD) and 87 per cent (Blu-ray)

DVD and Blu-ray, 2010–2011

Share of DVD and Blu-ray retail sales (% of value)

	2010			2011
	Blu-ray	DVD	Total	Blu-ray	DVD	Total
Movies	6.6%	45.5%	52.2%	12.6%	40.0%	52.6%
Animated	<1%	6.1%	*6.8%*	1.4%	6.2%	*7.6%*
Live action	6.0%	39.4%	*45.4%*	11.2%	33.8%	*45.0%*
TV series	<1%	33.5%	34.0%	<1%	33.1%	33.7%
Children’s	<1%	5.2%	5.2%	<1%	4.4%	4.5%
Documentary	<1%	2.6%	2.8%	<1%	2.9%	3.3%
Music	<1%	3.0%	3.2%	<1%	3.1%	3.3%
Other	<1%	2.6%	2.6%	<1%	2.5%	2.6%

Source: GfK Retail Technology Australia. Data may only be reproduced with permission.

Notes:
Based on a non-extrapolated sample of 71 per cent (DVD) and 86 per cent (Blu-ray) of Australian retailers.
Figures may not total exactly due to rounding.

DVD and Blu-ray, 2008–2009

Share of DVD and Blu-ray retail sales (% of value)

	2008			2009
	Blu-ray	DVD	Total	Blu-ray	DVD	Total
Movies	1.7%	52.6%	54.4%	4.0%	50.0%	54.1%
Animated	<1%%	5.5%	*5.6%*	<1%	5.7%	*6.0%*
Live action	1.7%	47.1%	*48.8%*	3.7%	44.4%	*48.1%*
TV series	<1%	30.2%	30.2%	<1%	30.9%	31.1%
Children’s	<1%	5.1%	5.1%	<1%	5.4%	5.5%
Documentary	<1%	2.3%	2.4%	<1%	2.1%	2.2%
Music	<1%	5.1%	5.1%	<1%	4.4%	4.5%
Other	<1%	2.8%	2.9%	<1%	2.6%	2.6%

Source: GfK Retail Technology Australia. Data may only be reproduced with permission.

Notes:
Based on a non-extrapolated sample of around 85 per cent of Australian retailers.
Figures may not total exactly due to rounding.

DVD, 2000–2007

Share of DVD retail sales (% of value)

Share of DVD retail sales (% of value)
	2000	2001	2002	2003	2004	2005	2006	2007
Movies	90.8%	84.5%	78.2%	70.1%	65.7%	57.8%	56.4%	56.2%
Animated	6.1%	8.3%	6.6%	5.7%	9.2%	6.4%	5.7%	6.3%
Live action	84.6%	76.2%	71.6%	64.4%	56.5%	51.5%	50.7%	49.9%
TV series	2.1%	7.0%	9.7%	13.2%	17.0%	23.2%	26.7%	27.7%
Animated	0.1%	0.5%	0.7%	1.0%	1.8%	1.9%	2.5%	1.9%
Live action	2.0%	6.5%	9.0%	12.2%	15.3%	21.3%	24.2%	25.7%
Children’s	0.3%	0.8%	1.3%	2.4%	3.7%	4.9%	4.5%	4.7%
Animated	0.2%	0.6%	0.8%	1.1%	1.9%	2.9%	2.8%	2.9%
Live action	0.1%	0.2%	0.5%	1.3%	1.8%	2.0%	1.7%	1.8%
Documentary	1.7%	1.2%	1.4%	1.3%	1.9%	2.5%	2.3%	2.3%
Music	4.5%	5.2%	7.5%	10.3%	9.0%	8.2%	6.5%	6.2%
Sport	0.3%	0.9%	1.2%	1.5%	1.7%	1.8%	1.8%	1.6%
Health & fitness	0.0%	0.0%	0.2%	0.4%	0.4%	0.5%	0.4%	0.3%
Adult	0.0%	0.0%	0.0%	0.0%	0.1%	0.1%	0.1%	0.1%
Anime	0.2%	0.4%	0.4%	0.7%	0.7%	0.9%	1.0%	0.8%
Other	0.0%	0.0%	0.0%	0.0%	0.0%	0.2%	0.3%	0.1%

Source: GfK Retail Technology Australia. Data may only be reproduced with permission.

Notes:
Based on a non-extrapolated sample of around 85 per cent of Australian retailers.

VHS, 2000–2006

Share of VHS retail sales (% of value)
	2000	2001	2002	2003	2004	2005	2006
Movies	55.3%	59.8%	61.6%	56.4%	54.1%	44.2%	57.3%
Animated	16.1%	21.7%	18.5%	16.8%	22.8%	18.3%	9.6%
Live action	39.2%	38.0%	43.2%	39.6%	31.3%	26.0%	47.6%
Children’s	17.5%	16.1%	16.6%	23.4%	27.9%	38.7%	30.3%
Animated	5.9%	6.4%	6.7%	9.5%	11.9%	16.3%	8.1%
Live action	11.5%	9.7%	9.9%	13.9%	16.0%	22.4%	22.2%
TV series	11.7%	11.7%	11.7%	9.9%	8.5%	9.1%	7.0%
Animated	0.9%	0.9%	0.6%	0.3%	0.1%	0.0%	0.0%
Live action	10.8%	10.8%	11.2%	9.6%	8.4%	9.1%	7.0%
Documentary	5.1%	5.1%	4.0%	3.4%	3.5%	3.3%	1.3%
Music	3.0%	2.5%	2.1%	1.4%	1.3%	1.1%	2.1%
Sport	4.4%	3.2%	2.0%	2.1%	1.3%	0.9%	0.7%
Health & fitness	2.6%	1.4%	1.9%	3.2%	3.1%	2.4%	0.9%
Adult	0.0%	0.0%	0.0%	0.0%	0.0%	0.0%	0.3%
Anime	0.2%	0.1%	0.0%	0.0%	0.0%	0.0%	0.0%
Other	0.2%	0.0%	0.0%	0.3%	0.3%	0.2%	0.1%

Source: GfK Retail Technology Australia. Data may only be reproduced with permission.

Notes:
Based on a non-extrapolated sample of around 85 per cent of Australian retailers.