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MIPTV

France | Television

Start:
End:
9 April 2018
12 April 2018

MIPTV is a global market for entertainment content across all platforms but with a strong focus on digital and formats. It is held every April at the Palais des Festivals, Cannes, France.

Background

MIPTV is also the forum for a conference that is programmed to respond to industry developments and directions and encompasses 3 distinct strands: Mipdoc; MipDigital Fronts which includes MipDigital Short Form Series Pitch; and MipFormats includes MipFormats International Pitch.

New in 2018 will be Cannes Series which will host red carpet premieres and competition screenings for completed drama series as well as an international co-production forum for those in development.

Traditionally, MIPTV is most appropriate for experienced producers seeking pre-sale and development deals. MIPTV attracts the most important European and American broadcasters, however Mipcom in October currently attracts more participants. You can compare the companies that attend each market at My Mip to try and get a sense which is better for your strategic approach.

For those who are well-prepared, have organised meetings in advance, and have researched the appropriate people to approach and have a solid and well tested slate, MIPTV can be extremely effective. For the documentary producer with a single documentary to sell, MIPTV can be a very frustrating and unproductive experience. The majority of potential buyers are actively working the market as sellers, the demand for one-off documentaries is limited, the lack of a product catalogue can make selling one title extremely difficult, and at a market as high-powered as this, the major buyers are looking to develop long-term relationships with regular suppliers.

For more info go to the official page.

Attendee tips

  • "It’s good practice to follow up every meeting with an email on return. Don’t expect to walk away with deals – follow up."
  • "By targeting six to eight quality meetings I was able to spend time considering, preparing and following up. It’s a much better market strategy than exhausting oneself on too many unprofitable meetings and then arriving home exhausted and wondering whether it had all happened."
  • "Get there a day early. The first three days of the market are the most important."
  • "Know who you’re pitching to. Keep your dignity."
  • "Don’t have long videos to show people – 3 minutes max."

Disclaimer
This information is to be used as a guide only and is of a general nature. Screen Australia has undertaken all reasonable measures to ensure its accuracy and specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly of the use and application of any of the contents. Exact registration details are available on the market website.