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Sichuan TV Festival

China | All genres



Hosted by the State Administration of Radio Film and Television and Sichuan Provincial People's Government, the Sichuan TV Festival is one of the biggest markets in China for TV, film, entertainment, documentary and information programs, and the main channel for the export and import of TV and film programs in Asia.

Established in 1991, the biennial festival has been dedicated to discovering new topics, creating new content, introducing new formats and offering new services.

The festival features:

  • International TV Program Market
  • International Gold Panda Awards
  • Animation and New Media Expo
  • International Multicultural Media Days
  • International Media Development Forum
  • International Radio, TV, Network Equipment & Multimedia Exhibition

For more information, go to the official website

Attendee tips

  • "It was a networking paradise – with endless functions – people were very open and giving, and our interpreters were just fantastic."
  • "The festival is very much business, but also a cultural event. The festival organisers were simply fantastic and made us feel really welcome. There is no doubt in my mind that Australian filmmakers will benefit from continuing an involvement with the Sichuan TV Festival."
  • "Always be respectful of other cultures and traditions. Watch out for the rocket fuel, it’s deadly. The number one ingredient for food in Chengdu is really hot chilli. And don’t drink the water."
  • "At nearly every festival I have attended I’ve had to correct the media set-up to 'letterbox' so the 4x3 digital projector they are using screens the film in 16x9 widescreen – Chengdu was no exception."
  • "The city of Chengdu takes the award very seriously so don’t underestimate your privilege to be there. It is a great honour and the Chinese are a proud nation so they expect you to be honoured. Don’t underestimate any function or screening, it may be more important than you imagine. Our screening at the university was an enormous production attended by the president of the university and the director of Sichuan Television, however we all underestimated the event. No one from AIDC or Screen Australia attended and it fell to me to make a speech on behalf of Australia. So be prepared for the enormity of the festival and be honoured and gracious in all dealings with the Chinese. They are warm, friendly, open people and will make you very welcome."
This information is to be used as a guide only and is of a general nature. Screen Australia has undertaken all reasonable measures to ensure its accuracy and specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly of the use and application of any of the contents. Exact registration details are available on the market website.