Audience Testing

The Narrative Content Market & Audience – Audience Testing Program supports producers, creatives and distributors to audience test Australian or Official Co-Production theatrical feature film projects.

The aims of the Narrative Content Market & Audience – Audience Testing Program are to support:

• audience testing domestically and/or globally for Australian narrative theatrical Feature Films during post-production and before picture lock; or;
• audience testing domestically and/or globally for Australian narrative theatrical Feature Films pre-release and after picture lock; and,
• informing and enhancing a cohesive audience strategy to increase title impact for Australian and, where relevant, global audiences post-Audience Testing.

This program will have two application rounds in the financial year 2026/27.

Important note: The text on this webpage provides a snapshot of the relevant information for this program/initiative. Applicants must read all detailed documentation available for download at the bottom of this page, including the program guidelines, before applying.