International Marketing Support: Festivals and awards
For the promotion of Australian content and talent at key international festivals and awards events, enabling the enhancement of international marketing strategies.
Screen Australia funding may contribute towards the marketing budget for:
- publicist fees
- promotional materials
- attendance by the director or producer (supported by a clear plan to be implemented at the event)
- attendance by high profile Australian cast on the red carpet at gala festival screenings, eg films in competition or significant programs (an associated publicity schedule will be a deliverable)
- mandatory materials required by the festivals
- attendance by the writer may be considered where there are clear benefits.
Invitation to a festival or awards event does not guarantee support. Approval is subject to the soundness of the marketing strategy and its plan for implementation, availability of funds and the strength of the application.
A project cannot receive more than one grant under this program, unless the second is for an eligible award (ie, Academy Awards®, British Academy of Film and Television Arts (BAFTA) Awards, Emmy Awards®).
What funding is available?
Screen Australia will contribute to the promotional budget for eligible events generally up to $20,000 for feature films and $10,000 for short films.
The level of funding will be determined by a film’s individual international marketing strategy as evidenced by a comprehensive plan and budget, produced by either the sales agent or producer. Festival screenings must be the film’s international or world premiere.
Note that current recipients of funding through Screen Australia’s pre-2014 Enterprise programs (Enterprise, Feature Enterprise) may be precluded from requesting funds to support travel. Contact Screen Australia’s Manager, Enterprise & Industry, on 02 8113 5985 if this applies to you.
What is the application timing?
Application may be made after receipt of invitation.
The turnaround for decisions is approximately three weeks.
IMPORTANT: Applications cannot be made retrospectively.
Who can apply?
All applicants and projects must meet the general criteria in our Terms of Trade. In addition:
- Proof of selection for an eligible festival or award must be provided.
- For festivals, the screening must be at least the film’s international premiere outside its home territory.
- Projects may receive only one grant through this program strand, unless the second relates to nomination for an eligible award (see below).
- Berlin International Film Festival
- Busan International Film Festival
- Cannes International Film Festival
- Clermont-Ferrand Short Film Festival
- Critics Week, Cannes
- Directors’ Fortnight, Cannes
- Hot Docs International Documentary Festival, Toronto
- IDFA, Amsterdam
- Sitges International Fantastic Film Festival
- Sundance Film Festival
- SxSW, Austin
- Toronto International Film Festival
- Venice International Film Festival.
- Academy Awards®
- British Academy of Film and Television Arts (BAFTA) Awards
- Emmy Awards®
Eligible events have been chosen to ensure that Screen Australia’s support is as strategic as possible and the best use is made of available funds.
On exceptional occasions, at the discretion of Screen Australia, an event not on the current list may be considered if it has grown in significance and/or offers unique commercial opportunities.
What materials do you need to apply?
Applications must be made on the relevant form. Applications must include:
- proof of festival invitation or award nomination
- a comprehensive marketing plan, setting out the objectives for the festival or event, what activities are planned (including publicity, promotions and marketing collateral), and how the event will enhance the film’s market potential
- an associated publicity plan if the request includes expenses for Australian cast on the red carpet
- a full marketing budget for the event showing all proposed expenditure, with substantiating documentation including supplier quotations on letterhead. All sources of income should be shown including contributions from the sales agent, state bodies, the producers and investors.
- the festival’s mandatory delivery list.
Eligible applications will be considered by a Screen Australia staff member and/or an industry specialist.
Funding decisions will be made against the following criteria:
- the strength of the film’s international marketing strategy and the role the event will play in the sales or release plan
- the status of the section/forum into which a project or person has been invited
- the viability of the marketing budget, including contributions from other sources.
Other factors, including availability of funds, may influence Screen Australia’s funding decisions.
Decisions on applications are final. Screen Australia will advise applicants in writing of the outcome. Where an application is declined, the applicant will be advised of the reason.
Terms of funding
Funding through this program is provided as a grant.
Recipients are required to provide a written report detailing the outcomes of the funding. Aspects of these may be published on the Screen Australia website following consultation with the applicant.