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Snapchat + Screen Australia Initiative

Screen Australia and Snapchat are teaming up to present Snapchat + Screen Australia, a brand new initiative aimed at developing and producing premium mobile series for a global audience on Snapchat.

Up to two filmmaking teams will be chosen to attend a development workshop with Screen Australia and Snapchat in Los Angeles. These teams will then be given development funding to deliver pitch materials, and up to two will be chosen to take their projects into production to premiere on Snapchat.

Snapchat is a global platform with 210 million daily users, most of whom are under the age of 25. In the U.S. and Australia, Snapchat reaches more 13-24 year-olds than either Facebook or Instagram. These productions will launch on Snapchat alongside such successful shows as The Dead Girls Detective Agency, Endless Summer and Two Sides.

WHAT

Development funding up to AU$15,000 per team will be provided, and travel and accommodation costs will be covered for the LA workshop. Up to two projects will be funded for production, with budgets being confirmed if and when teams are selected for production (see below for timeline).

Projects must be of a scale suitable for short form series on mobile – immediately compelling, creatively outstanding, serialized and able to be told in 10 episodes of up to 5 minutes per episode. They can be of any scripted narrative genre, and cannot be documentary, factual or reality.

Specifically, we are looking for:

  • High end scripted narrative projects suitable for Snapchat, shot in vertical aspect ratio
  • Narrative urgency and efficient storytelling - Snapchat dramas are packed with plot and comedies have a high joke count.
  • Cinematic production values and filmmaking that takes advantage of both the vertical screen and the intimacy of mobile.
  • Bold, attention-grabbing concepts and unique stories that add to the cultural landscape of global content.
  • An awareness of who the project is for and why that audience will keep returning to watch it. Snapchat’s target audience for shows is 18-24 years old.
  • Teams experienced in producing high-end narrative content

The successful applicants will be invited to attend a workshop run by Screen Australia and Snapchat. This workshop will be an exclusive opportunity to learn from both organisations, and will be focused on crafting narrative for mobile series as well as working on vertical production for Snapchat.

The workshop will be held the week of May 18 2020 in Los Angeles. All teams must be available for the workshop, and all team members must be legally permitted to enter the United States. Travel and accommodation support will be provided for teams to the workshop, for up to four team members per successful project.

Successful teams must be able to meet the below timeline:

  • Week of May 18 – Workshop in LA
  • June 12 – Development Deliverables Due
  • June 19 – Decision on projects going through to production made by Snapchat and Screen Australia.
  • July, August - Full development process – scripting completed
  • September, October, November – Production and post production
  • December - delivery to Snapchat and Screen Australia

WHO

Snapchat + Screen Australia is targeted at experienced creators with a strong track record of producing compelling and distinctive content.

Applicant teams must consist of at least two filmmakers fulfilling the roles of writer, producer and director, who combined have at least two credits in the same role on television, film or digital projects which have been publicly released at time of application. It is essential that all team members are available for the workshop. Applicants must also meet the general eligibility requirements set out in Screen Australia’s Terms of Trade.

HOW

Applications close 5pm AEDT Thursday, 5 March 2020 and can be made through the Application portal.

Applications consist of:

  • An up to 3 minute downloadable pitch video, shot in vertical aspect ratio, that includes:
  • Genre, characters, story arc and brief plot summary
  • Themes and tone of the project
  • Creative ideas for approaching mobile storytelling. Why is this story best told on mobile? How will you make the best use of the vertical frame?
  • The team and their past experience creating content
  • What is unique and exciting about the project
  • An up to 3 page pitch document outlining the series

  • Links to 2 examples of previous work

  • An up-to 5 page script sample of previous work (note: the script sample must not be part of the current project that is being applied with)

ASSESSMENT CRITERIA

Each pitch will be assessed taking into consideration the below criteria:

  • The creative strength of the project and its suitability for Snapchat’s platform
  • The track record of the key team members, including their ability to create content suitable for mobile
  • Ability of the project to engage and maintain the target audience
  • The viability of the proposal with respect to the budget and scale of the project

Applications will be assessed by Screen Australia and Snapchat, with successful workshop participants notified by April 30th 2020.

Screen Australia and Snapchat acknowledge and appreciate the effort that goes into applications, but given the anticipated volume of applications will not be able to provide individual feedback on each application.

For any enquiries, please contact the Screen Australia Program Operations team on 1800 507 901 or [email protected]