The Ugg Project

Description

Ugg boots are the trend we just can’t quit - they survived the 80s surfer scene, Y2K cringe, and an explosion of popularity in the 2020s. UGGLY (working title) follows the underdog story of sheepskin boots, from the Australian outback to a billion-dollar brand. In their unlikely 50-year journey to pop culture stardom, uggs hook everyone – from surfer entrepreneurs to lawyers, even terrorists. Uggs inspire rivalries, counterfeiting, and legal wars. But who will win the rat race and come out on top? This is the wild true story of the making of an icon.