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Media Centre

07 09 2011 - Media release

Screen Australia to strengthen expertise in digital storytelling culture

Screen Australia is proud to announce the inaugural Digital Ignition Multiplatform Clinic, a five-day workshop to support up to seven teams to develop a multiplatform strategy for an existing project.

With a view to strengthening and advancing Australian digital storytelling culture and its practitioners, this intensive workshop will focus on the deeper potential of multi-platform storytelling. It aims to assist traditional screen storytellers, digital creators and game developers to go beyond basic narrative extensions such as webisodes, Facebook and twitter updates, or brochure-style websites. Participants will develop a ‘story production bible’ enabling them to take a project across relevant platforms with meaningful and sustained interactions for users.

Screen Australia has engaged transmedia collective StoryLabs to direct the first workshop, under the guidance of its key founder Gary Hayes. An award-winning multiplatform producer, author, educator and director, Gary has designed and lead multiplatform/transmedia courses internationally and in Australia with AFTRS and Metro Screen. He was the director of AFTRS’s LAMP program for five years, was Senior Interactive Development Producer at the BBC for eight years, and was a Social TV Producer in the US. He now runs MUVEDesign and the influential media and marketing site PersonalizeMedia. Gary will be supported by up to eight high-calibre international and domestic experts.

“The Digital Ignition Multiplatform Clinic falls within the suite of support offered through our All Media Program, which seeks to ignite and strengthen digital understanding, expertise and activity within the Australian screen content sector,” said Screen Australia Investment Manager Mike Cowap. “We’re thrilled to be working with Gary and his StoryLabs network to make this as rich and practical a workshop as possible.”

Founder of StoryLabs Gary Hayes said, “We’ll deliver a highly structured program focused on all the important practical topics, including storytelling, user experience, design, technical, business and marketing. We’ll be using case studies and tried and tested exercises to hone participants’ processes, and ensure they leave with a tangible ‘bible’ and clear list of next steps for their project to get it off the ground.”

Applications are now open for producers with a feature film, game, linear or interactive drama or documentary, interested in developing strategies to take the property across multiple platforms. Screen Australia will favour those projects where a ‘key platform’ has a strong likelihood of going into full production.

The Digital Ignition Multiplatform Clinic will be run from Monday 21 November to Friday 25 November in rural NSW within 2 hours’ drive of Sydney.

Applications close Friday 30 September 2011.

More information about StoryLabs here.

Media enquiries

Jessica Parry | Senior Publicist

+ 61 2 8113 5833  | + 61 428 767 836  | [email protected]

Lidia Williams | Publicist and Events Officer​

+ 61 2 8113 1091  | + 61 468 784 170  | [email protected]

All other general/non-media enquiries

Sydney + 61 2 8113 5800  |  Melbourne + 61 3 8682 1900 | [email protected]