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Media Centre

31 10 2011 - Media release

Screen Australia and StoryLabs announce multiplatform storytelling one-day seminar

Screen Australia and StoryLabs will present world-class digital storytelling talent in a one-day public seminar at the State Library in Melbourne on Tuesday 29 November. Speakers include renowned pioneer Lance Weiler (US) on his first trip to Australia, named by WIRED magazine as ‘one of the 25 people helping to reinvent entertainment and change the face of Hollywood’.

The seminar, Multiplatform Storytelling: From Idea to Market will feature case studies and practical guidance on producing a multi-platform strategy for features, TV drama, documentary, game, online projects or brands. Attendance is strongly recommended for content creators working in any of these areas.

Taking a primary project across multiple media platforms enables creative productions to connect with a wider, more involved audience and be more commercially viable. Developing a single story idea across devices, channels and communities requires an intensive creative process, knowledge of the landscape, and complex production management. This one-day seminar cuts through the noise to focus on the core aspects of delivering multi-platform projects, including story, business, community, technology, interaction and design, to help practitioners take their idea from page to screen.

  • Lance Weiler (US) is a storyteller, entrepreneur and thought leader, and will keynote the seminar with ‘Story R&D’, looking at long-term, sustainable production. Lance is the creator of some of the world’s most original cinematic transmedia projects, including Head Trauma and Pandemic, which was selected for Sundance Film Festival’s New Frontiers.
  • Matt Costello (US) is a games, film and novel writer with game credits including Pirates of the Caribbean 3, Doom 3 and The Italian Job. He will case study his game Rage to demonstrate practical ways of developing cross media intellectual properties.
  • David Varela (UK) is a TV and Alternate Reality Game producer and will look at his successful Sony Xi, Perplex City and Lewis Hamilton: Secret Life projects to illustrate how to meld story to platforms and users.
  • Anthea Foyer (Canada) is a creative director and producer who recently directed The Conversation, an interactive companion to the feature film Take This Waltz starring Seth Rogan and Michelle Williams. She will present case studies of her recent projects that demonstrate how to develop user interaction and create loyalty against film and TV properties.
  • Tony Reed (Australia) is CEO of the Game Developers’ Association of Australia and has been behind the marketing of some of the world’s biggest game franchises, including Command & Conquer and Star Trek titles. He will speak on the process of design, consumer testing, and commercialisation of game-based services.
  • Laurel Papworth (Australia), CEO of Community Crew and named by Marketing magazine as Industry Head, Social Media, has set up and managed online communities including Junior Masterchef, Middle East Broadcasting and Everquest. She will case study some of her work to demonstrate how to manage, grow and monetise communities through platforms such as Twitter and Facebook.
  • Neil Richards (UK) is a game and TV writer and story executive who has worked with the BBC and ITV, co-wrote Starship Titanic with Douglas Adams, and has written over 20 games including Driver, Just Cause and The Da Vinci Code. Neil will speak on writing and developing functionality on multi-stakeholder projects including Nightmare High for broadcaster Channel 4.
  • Jennifer Wilson (Australia) is director of multi-platform company The Project Factory, and will explore the range of sustainable digital business models for your projects, drawing on her experience that includes Making Australia Happy for ABC TV and China Heart.
  • Gary Hayes (Australia) is the founder of StoryLabs and newly appointed Exec Producer for ABC Multi-Platform TV. He will chair the event and also present aspects of his Screen Australia Transmedia Production Bible.

Speakers for the seminar will also act as mentors for the Digital Ignition Multi-Platform Clinic, part of Screen Australia’s All Media Program, which will support eight selected teams develop production-ready multiplatform strategies through a workshop being held 21–25 November.    

Multiplatform Storytelling: From Idea to Market will be held on Tuesday, 29 November 2011 at the Village Roadshow Theatrette, State Library of Victoria, in Melbourne.

Media enquiries

Jessica Parry | Senior Publicist

+ 61 2 8113 5833  | + 61 428 767 836  | [email protected]

Lidia Williams | Publicist and Events Officer​

+ 61 2 8113 1091  | + 61 468 784 170  | [email protected]

All other general/non-media enquiries

Sydney + 61 2 8113 5800  |  Melbourne + 61 3 8682 1900 | [email protected]