Clickbait

CLICKBAIT opens on footage of a beaten, bloodied man posted online. He holds a cue card that reads: 'I abuse women. At 5 million views, I will die.' The video quickly goes viral, with the whole world wondering: Who is the man in the video? Is this real? And what do those cards mean? Each of the subsequent episodes follows an individual character as they attempt to unravel the mystery. Through the investigation we witness the disturbing fractures between the virtual and the IRL persona and the new breed of crime and criminals born in the age of social media.