How Australia Got its Mojo with Russel Howcroft

Year of completion
2019
Content type
Documentary
Format
Feature
Duration
60 minutes
Production Status
Completed

Synopsis

This is the story of how two unpretentious geniuses re-wrote the rule book in advertising. From "How Do ya Feel?" to Paul Hogan putting "another shrimp on the barbie". They had a hit parade of jingles and ads that did much more than sell products, they changed the way we thought about ourselves ... and helped take a new Australian identity to the world.