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How Australia Got its Mojo with Russel Howcroft
- Year of completion
- 2019
- Content type
- Documentary
- Format
- Feature
- Duration
- 60 minutes
- Production Status
- Completed
Synopsis
This is the story of how two unpretentious geniuses re-wrote the rule book in advertising. From "How Do ya Feel?" to Paul Hogan putting "another shrimp on the barbie". They had a hit parade of jingles and ads that did much more than sell products, they changed the way we thought about ourselves ... and helped take a new Australian identity to the world.