Looks at the background of Indigenous participation in the mainstream and community media and explores the experiences of young Indigenous media professionals. Those interviewed include producer Lorena Allam and presenter Nancia Guivarra from ABC Radio National's Awaye! program; Tiga Bayles, Manager, 4AAA, Brisbane; Todd Condie, editor, Koori Mail; and Charmaene Scott, producer, ABC Radio, Brisbane. They discuss the perceptions which they believe remain unchanged in the industry, as well as their hopes in the future for a higher media profile. Part of ICAM series.