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Cinema industry trends
Release strategies

Release strategy of all films released in Australia, 2007–2018

Next update February 2020

Films released in Australia employ one of five release strategies:

Limited (0-19 prints):  In 2007, 43.8 per cent of all titles released in Australia were in the Limited category, where they accounted for 4.2 per cent of the total box office. Twelve years later, the number of titles has increased to 49.8 per cent while the box office earned by them has fallen to 1.8 per cent.

Speciality 20-99 prints: The proportion of titles released in the Speciality category has remained comparatively consistent, although the last two years has seen an increase above the twelve-year average of 20.2 per cent.. Notwithstanding fluctuations, the proportion of box office earned by these titles reports a slight overall downward trend.

Mainstream 100-199 prints: Since 2007, the number of titles released in the Mainstream category has fallen significantly, from 17.7 per cent to 5.8 per cent in 2018. Unsurprisingly, with consistently fewer titles, the proportion of box office follows the same pattern, with 19.2 per cent of earnings in 2007 falling to 4.4 per cent in 2018.

Wide 200-399 prints: The Wide category has also seen a reduction in the number of titles, falling from 14.8 per cent in 2007 to 9.5 per cent in 2018. Similarly, the proportion of box office earned in the Wide category has also declined, particularly in the last five years.

Blockbuster 400+ prints: The proportion of titles released in the Blockbuster category has increased from 2.2 per cent in 2007 to 4.9 per cent in 2018, above the 12-year average of 4.4 per cent. Box office earned in this category has more than doubled since 2007, from 23.5 per cent to over half (52.4 per cent) of 2018’s total box office.