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About the data
Video and online markets

Video

Video statistics in this section of Screen Australia’s website are compiled by Screen Australia from GfK Retail and Technology Australia data.

Data is based on the non-extrapolated figures from GfK’s retail panel comprising:

2017              77 per cent (DVD) and 96 per cent (Blu-ray)
2014-2016    68 per cent (DVD) and 87 per cent (Blu-ray)
2013              71 per cent (DVD and Blu-ray)
2012              73 per cent (DVD) and 87 per cent (Blu-ray)
2010-2011    71 per cent (DVD) and 86 per cent (Blu-ray)
2009              84 per cent (DVD) and 92 per cent (Blu-ray)
2008              84 per cent (DVD and Blu-ray)
2002-2007    85 per cent (DVD and VHS)

GfK data may not be copied or reproduced in any way or form without the written consent of the company.

Retail sales for VHS titles are available from 1998, with DVD titles added in 2002. Following the growth of DVD, VHS sales fell dramatically and due to very low demand (less than 1 per cent of total units sold in 2007), this format is not included after 2006. In 2008, the emerging high-definition Blu-ray format was included for the first time.

Data on retail video hardware is available from 2002. Coverage of the market was expanded in 2005 and recordable and non-recordable DVD players were differentiated, with GfK retrospectively altering the data from 2003. Sales data for Blu-ray players is available from 2007, with recordable and non-recordable units differentiated from 2008.

Additional information from other organisations is available: see Other data sources.

Interactive

Interactive statistics in this section of Screen Australia’s website are compiled by Screen Australia from The NPD Group Australia data, based on NPD’s total market estimate. Prior to 2011, data was sourced from GfK Retail Technology Australia. Data may not be copied or reproduced in any way or form without the written consent of either NPD or GfK.

Due to a change in The NPD Group Australia’s methodology in 2013 which saw an expansion of categories and an increase in the panel, data for the years 2010–2012 was republished to incorporate the resultant changes. While the differences in the total value of the games hardware and software market for the years 2010, 2011 and 2012 are comparatively insignificant and do not contradict the downward trend identified by previously published data, comparisons with previous years should be done with caution.

Additional information from other organisations is available: see Other data sources.