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nUMBER OF video RELEASES AND AUSTRALIAN SHARE

DVD, VHS and Blu-ray, 2000–2016

Next update June 2018

In 2009, there was a sharp increase in the number of video releases, rising 44 per cent to 6,664 in 2009 from 4,616 in 2008. This marked the greatest number of video releases since the 2004 peak of 7,040 due, in part, to 20th Century Fox re-releasing a number of films on DVD and Blu-ray to mark the company’s 75th anniversary. Notably, the number of Blu-ray releases, at 614, was more than double the previous year.

Since the peak in 2009, the number of DVD releases has consistently dropped year on year. While Blu-ray releases have steadily increased across the same period, 2014 marked the first year to show a decline in this format.

VHS sales are no longer reported here due to very low demand for the format (less than 1 per cent of total units sold in 2007). The emerging high-definition Blu-ray format was included for the first time in 2008, and has grown from less than 1 per cent of all titles released annually to approximately 23 per cent.

NO. RELEASES
Graph: Number of video releases, 2000-2015. Table below has the data.

Australian share
Graph: Australian share of video releases, 2000-2015. Table below has the data.
 

VHS DVD Blu-ray/HD Total
All Aust. % Aust. All Aust. % Aust. All Aust. % Aust. All Aust. % Aust.
2000 3,320 79 2.4% 823 14 1.7% 4,143 93 2.2%
2001 2,432 77 3.2% 1,975 47 2.4% 4,407 124 2.8%
2002 2,280 79 3.5% 3,235 85 2.6% 5,515 164 3.0%
2003 1,927 54 2.8% 4,718 112 2.4% 6,645 166 2.5%
2004 1,262 49 3.9% 5,778 155 2.7% 7,040 204 2.9%
2005 514 11 2.1% 5,656 170 3.0% 6,170 181 2.9%
2006 111 4 3.6% 5,527 180 3.3% 20 0% 5,658 184 3.3%
2007 0% 4,830 157 3.3% 232 0% 5,062 157 3.1%
2008 0% 4,314 115 2.7% 302 n.a. 4,616 115 2.5%
2009 0% 6,050 134 2.2% 614 n.a. 6,664 134 2.0%
2010 0% 5,096 213 4.2% 770 29 3.8% 5,866 242 4.1%
2011 0% 4,782 179 3.7% 897 21 2.3% 5,679 200 3.5%
2012 0% 3,962 164 4.1% 1,038 33 3.2% 5,000 197 3.9%
2013 0% 3,948 168 4.3% 1,250 29 2.3% 5,198 197 3.8%
2014 0% 3,793 152 4.0% 1,195 28 2.3% 4,988 180 3.6%
2015 0% 3,535 173 4.9% 1,048 36 3.4% 4,583 209 4.6%
2016 0% 3,022 157 5.2% 938 26 2.8% 3,960 183 4.6%

Source: Compiled by Screen Australia from data supplied by Trade Service of Australia.

Notes:
Figures refer to distributor releases rather than titles, i.e. if a title is released more than once, it will be counted more than once.
n.a. Not available. 

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