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Australian general subscription tv and svod drama
activity summary

Number produced, hours, budgets, spend and average cost per hour

Next update December 2024

General subscription TV and SVOD drama is drama made for family and adult audiences first released on either subscription TV and related platforms — Foxtel, Foxtel Now, Foxtel Go and other Foxtel services — or subscription VOD platforms such as Amazon Prime, Binge, Disney+, Netflix, Paramount+ and Stan. It does not include children’s drama, which is reported separately.

A range of SVOD services has launched in Australia offering drama. Stan, now fully-owned by Nine Entertainment, opened in 2015 and Netflix launched in Australia later that year, followed by Amazon Prime in 2016. Disney+ and Apple TV+ launched in Australia in 2019 and Foxtel launched its SVOD service, Binge, in 2020. Paramount+ launched in 2021: it replaced the former 10 All Access service and is operated by Paramount Global, owners of the 10 Network.

In 2022/23, expenditure on Australian general subscription TV and SVOD drama was down 11% from 2021/22’s record, but still 74% above the 5-year average. Numbers of titles and hours were also down, 30% and 17% respectively, but were well above the 5-year average - 36% and 54% respectively. Average cost-per-hour continued to increase (7% above last year), and was 21% above the 5-year average.

In 2022/23, Stan had the largest single share of subscription TV and SVOD titles and total hours - 38% and 33% respectively - similar to 2021/22.

For a list of Australian general subscription TV and SVOD titles shot in Australia since 2016/17, see Titles produced.