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BEHAVIOURS AND ATTITUDES OF DIFFERENT AGE GROUPS

WHY AUSTRALIANS WATCH VIDEO ON DEMAND

As Video On Demand (VOD) viewing becomes more common in Australia, younger and older viewers differ in some attitudes and behaviours, but hold other factors in common. 

The Online and On Demand 2017 report examines the behaviours and attitudes of Australians aged over 14 who view professionally produced screen content online. It found that the popular drivers across VOD users aged under 35, and aged 35 and over, generally relate to convenience and flexibility.

Both age groups are strongly likely to use VOD to watch content when it suits them, skip ads and to take advantage of free content. 

VOD users aged under 35 are more likely than older users to watch VOD because they can ‘binge watch’ content, and because it’s cheaper than a trip to the cinema. 

VOD users aged 35 and over were significantly more likely to use VOD because they had missed content at its first scheduled broadcast.