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Television audiences

Subscription TV share of total TV viewing by age and time of day, 2004

Within metropolitan subscription TV homes, subscription TV’s share of viewing across the various age groups varies depending on the time of day. For example, in the evenings (6 pm to midnight), free-to-air has a 58.7 per cent share and subscription TV 41.3 per cent. Extend that timeframe to the whole day (6 am to midnight) and the viewing shifts towards subscription, with a 51.4 per cent share compared to free-to-air’s 48.6 per cent. Subscription TV gets the largest share during this 18-hour period among children aged 5 to 12.

6 pm to midnight

  Children
5-12
Teens
13-17
People
16-39
People
25-54
People
55+
All
people
Subscription TV 49.0% 38.4% 41.6% 42.2% 39.3% 41.3%
Free-to-air TV 51.0% 61.6% 58.4% 57.8% 60.7% 58.7%

Source: OzTAM 2004 Ratings Snapshot.

6 am to midnight

  Children
5-12
Teens
13-17
People
16-39
People
25-54
People
55+
All
people
Subscription TV 65.6% 55.5% 52.7% 51.4% 45.7% 51.4%
Free-to-air TV 34.4% 44.5% 47.3% 48.6% 54.3% 48.6%

Source: OzTAM 2004 Ratings Snapshot.

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