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Video and online markets

Number of Australian and overseas videos (DVD and VHS) classified by country of origin, 1984–1999/00

The video classification scheme, at first voluntary, became compulsory in 1984. This table shows that the greatest percentage of video product over the years has come from the US (63 per cent) and the UK (13 per cent), with Australia third at 9 per cent. Compared to the 16-year average, 1999/00 figures show slight increases in the proportion of product from Australia, France and Germany.

These figures cover movies, documentaries, TV series, sports, music, adult videos, health & fitness, etc. They do not necessarily reflect the numbers of VHS tapes and DVDs released, but only show titles submitted to the Classification Board and Classification Review Board (formerly the Office of Film and Literature Classification) for classification. What the figures do reflect is the continuing popularity, in terms of market share, of US, UK and Australian titles.

  Aust. NZ Asia Europe North America Other
Hong Kong Japan France Germany Italy UK Canada US
Proportions            
1999/00 11.5% 0.2% <0.1% 0.6% 2.2% 4.9% 0.1% 9.4% 1.4% 61.4% 8.3%
16-year
average
9.3% 0.3% 0.8% 0.7% 1.4% 3.1% 1.7% 12.9% 1.1% 62.7% 6.0%
1984 159 9 33 21 89 145 207 648 65 3,506 291
1985 352 17 59 19 83 96 286 1057 47 2,824 151
1986 206 14 0 8 28 26 73 260 25 1,590 98
1987 152 9 22 9 36 10 64 200 43 1,287 88
1988/89 247 6 36 34 28 14 35 284 32 1,734 80
1989/90 298 13 37 18 31 50 20 508 43 2,100 102
1990/91 353 9 39 24 34 110 38 594 55 2,197 151
1991/92 383 18 64 11 27 123 29 563 25 2,175 254
1992/93 392 21 27 22 35 251 36 665 29 2,140 233
1993/94 368 8 34 27 30 158 29 404 26 1,937 223
1994/95 349 10 24 38 62 103 18 173 35 1,782 375
1995/96 343 7 22 25 32 91 13 374 21 2,108 171
1996/97 321 7 11 58 52 196 20 307 17 2,486 336
1997/98 335 10 3 9 66 74 23 301 33 2,013 220
1998/99 344 9 1 17 33 72 10 252 31 1,586 181
1999/00 315 5 1 17 59 134 2 258 39 1,688 229

Source: Classification Board and Classification Review Board (formerly the Office of Film and Literature Classification).

Notes:
‘Other’ denotes video content from countries not listed in this table.
Reporting was changed from calendar year to financial year in 1987.

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