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Video and online markets

Online advertising expenditure, 2002–2007

A total of $1,346 million was spent on online advertising in the Australian marketplace in 2007, an increase of 34 per cent on 2006. The ‘search and directories’ category achieved the strongest growth, up by 56 per cent, from $339 million in 2006 to $622 million in 2007. Total advertising expenditure has risen by 271 per cent in only four years.

Graph: Online advertising expenditure. The following table provides the data.
 
  Online advertising expenditure ($m)
General Classifieds Search and directories Total
2002 62 60 45 167
2003 81 86 69 236
2004 129 132 128 388
2005 194 206 220 620
2006 303 299 399 1,001
2007 367 357 622 1,346

Source: PricewaterhouseCoopers (PwC), Internet Advertising Bureau (IAB) Online Advertising Expenditure Report.

Notes:
‘General’ includes expenditure on advertising such as banner advertisements of many different sizes and formats, affiliate marketing programs, partnerships, sponsorships and emails. ‘Classifieds’ includes expenditure on ads placed to buy or sell an item or service, or to report an item of information. ‘Search and directories’ includes expenditure on online directory and search engine listings.

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