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Video and online markets

Sources of income for businesses in the video hire industry, 1999/00

Of the video hire industry’s $595 million total income, 83 per cent ($493 million) came from rental of videos and video-related goods such as DVDs and video games. Most (90 per cent) of this rental income came from videos ($444 million) and almost 70 per cent of the video rental income was from new releases. Overall, just over half of the total income of these businesses came from rental of new release videos.

Other major sources of income included $40 million (6.7 per cent) from the sale of food and beverages and $36 million (6.1 per cent) from the sale of videos and video-related goods. Of the income from selling videos, 57 per cent came from sale of ex-rental stock, 22 per cent from sell-through videos, and 21 per cent from the sale of other video-related goods, including DVDs, games and accessories.

Video hire industry income 1999/00

Graph: Video hire industry income, 1999/00. Table following provides the data.
  Value ($m) Proportion of total income (%) No. businesses involved
Total income 595.2 100.0%  
Rental 493.8 83.0%  
Rental of videos 443.8 74.6% 1,166
New releases 306.5 51.5% 1,158
Other (incl. back catalogue and recent releases) 137.4 23.1% 1,117
Rental of DVDs 5.9 1.0% 775
Rental of video games 38.3 6.4% 966
Other rent, leasing and hiring income 5.8 1.0% 436
Sale of videos and video related goods 36.3 6.1%  
Videos (ex-rental) 20.5 3.4% 915
Videos (sell-through) 8.0 1.3% 546
Other video related goods 7.8 1.3% 488
Sales of other goods 45.2 7.6%  
Food and beverages 40.0 6.7% 1,075
Other 5.2 0.9% 407
Other income 19.8 3.3%  
Other operating income (incl. franchise fees) 11.6 1.9% 251
Other income (incl. interest) 8.2 1.4% 254

Source: Australian Bureau of Statistics, Video Hire Industry (cat. no. 8562.0) May 2001.

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