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In the archive
Video and online markets

Share of total retail sales of movies on video (DVD and VHS) by genre, 2000–2007

Updated data is no longer available following a reduction in the categories tracked by Gfk Marketing Services.

Updates to VHS data ceased after 2006 due to falling demand for the format (less than 1 per cent of total units sold in 2007).

Share of DVD movie sales value by genre, 2007

Graph: Share of DVD movies by genre, 2007. Table following provides the data.
 
Share of DVD movie sales (% of value)
  2000 2001 2002 2003 2004 2005 2006 2007
Comedy 15.6% 15.6% 16.1% 21.4% 20.8% 24.7% 22.8% 22.8%
Action 30.9% 29.6% 25.5% 22.7% 21.0% 17.8% 18.5% 18.7%
Drama 13.7% 12.6% 12.7% 13.2% 11.9% 15.0% 16.8% 16.5%
Animated 6.8% 9.8% 8.5% 8.0% 13.8% 10.6% 10.2% 11.3%
Family 2.4% 2.3% 6.6% 5.4% 6.8% 7.4% 9.9% 7.1%
Thriller 7.0% 5.8% 5.0% 4.8% 3.9% 4.6% 4.0% 5.3%
Sci-fi 12.7% 11.1% 8.3% 5.9% 6.2% 6.5% 4.4% 4.3%
Adventure 4.4% 3.8% 7.6% 8.5% 6.5% 3.9% 4.2% 3.8%
Musical 0.4% 3.2% 2.5% 2.6% 1.6% 2.2% 3.1% 2.9%
Horror 3.0% 1.8% 1.6% 2.0% 2.8% 3.1% 2.8% 2.7%
Western 1.1% 1.0% 0.7% 1.3% 1.6% 1.6% 1.7% 1.8%
War 1.0% 1.5% 3.3% 2.2% 1.5% 1.2% 1.4% 1.6%
Other n.a. n.a. n.a. n.a. n.a. n.a. n.a. 1.2%
Classic 1.0% 1.8% 1.7% 2.0% 1.7% 1.6% 0.3% n.a.
Share of VHS movie sales (% of value)
   2000 2001 2002 2003 2004 2005 2006
Comedy 13.0% 11.5% 14.0% 14.8% 14.1% 16.3% 22.4%
Action 9.9% 11.6% 11.1% 9.8% 12.8% 15.7% 17.6%
Animated 29.2% 36.4% 29.9% 31.7% 41.9% 38.9% 16.8%
Drama 10.1% 9.8% 8.9% 9.6% 6.2% 5.9% 14.5%
Family 8.8% 9.8% 13.9% 14.4% 10.2% 11.8% 11.7%
Sci-fi 12.0% 2.9% 4.1% 2.5% 2.2% 4.0% 4.6%
Thriller 2.1% 2.2% 2.1% 2.4% 1.9% 1.9% 4.5%
Adventure 2.4% 2.6% 6.1% 5.5% 4.9% 1.8% 4.4%
Horror 0.9% 0.8% 0.4% 0.4% 1.1% 1.3% 1.7%
War 1.8% 1.3% 1.2% 1.5% 0.6% 0.3% 0.7%
Western 1.3% 1.5% 1.1% 0.8% 0.6% 0.3% 0.5%
Musical 2.4% 4.7% 3.1% 3.3% 1.5% 1.3% 0.3%
Classic 6.0% 5.1% 3.8% 3.3% 2.0% 0.5% 0.2%

Source: GfK Retail Technology Australia. Data may only be reproduced with permission.

Notes:
Based on a non-extrapolated sample of around 85 per cent of Australian retailers.
Adult videos not included.

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