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Video and online markets

Share of total retail sales of movies on video (DVD and VHS) by genre, 2000–2007

Updated data is no longer available following a reduction in the categories tracked by Gfk Marketing Services.

Updates to VHS data ceased after 2006 due to falling demand for the format (less than 1 per cent of total units sold in 2007).

Share of DVD movie sales value by genre, 2007

Share of DVD movie sales (% of value)
	2000	2001	2002	2003	2004	2005	2006	2007
Comedy	15.6%	15.6%	16.1%	21.4%	20.8%	24.7%	22.8%	22.8%
Action	30.9%	29.6%	25.5%	22.7%	21.0%	17.8%	18.5%	18.7%
Drama	13.7%	12.6%	12.7%	13.2%	11.9%	15.0%	16.8%	16.5%
Animated	6.8%	9.8%	8.5%	8.0%	13.8%	10.6%	10.2%	11.3%
Family	2.4%	2.3%	6.6%	5.4%	6.8%	7.4%	9.9%	7.1%
Thriller	7.0%	5.8%	5.0%	4.8%	3.9%	4.6%	4.0%	5.3%
Sci-fi	12.7%	11.1%	8.3%	5.9%	6.2%	6.5%	4.4%	4.3%
Adventure	4.4%	3.8%	7.6%	8.5%	6.5%	3.9%	4.2%	3.8%
Musical	0.4%	3.2%	2.5%	2.6%	1.6%	2.2%	3.1%	2.9%
Horror	3.0%	1.8%	1.6%	2.0%	2.8%	3.1%	2.8%	2.7%
Western	1.1%	1.0%	0.7%	1.3%	1.6%	1.6%	1.7%	1.8%
War	1.0%	1.5%	3.3%	2.2%	1.5%	1.2%	1.4%	1.6%
Other	n.a.	n.a.	n.a.	n.a.	n.a.	n.a.	n.a.	1.2%
Classic	1.0%	1.8%	1.7%	2.0%	1.7%	1.6%	0.3%	n.a.

Share of VHS movie sales (% of value)
	2000	2001	2002	2003	2004	2005	2006
Comedy	13.0%	11.5%	14.0%	14.8%	14.1%	16.3%	22.4%
Action	9.9%	11.6%	11.1%	9.8%	12.8%	15.7%	17.6%
Animated	29.2%	36.4%	29.9%	31.7%	41.9%	38.9%	16.8%
Drama	10.1%	9.8%	8.9%	9.6%	6.2%	5.9%	14.5%
Family	8.8%	9.8%	13.9%	14.4%	10.2%	11.8%	11.7%
Sci-fi	12.0%	2.9%	4.1%	2.5%	2.2%	4.0%	4.6%
Thriller	2.1%	2.2%	2.1%	2.4%	1.9%	1.9%	4.5%
Adventure	2.4%	2.6%	6.1%	5.5%	4.9%	1.8%	4.4%
Horror	0.9%	0.8%	0.4%	0.4%	1.1%	1.3%	1.7%
War	1.8%	1.3%	1.2%	1.5%	0.6%	0.3%	0.7%
Western	1.3%	1.5%	1.1%	0.8%	0.6%	0.3%	0.5%
Musical	2.4%	4.7%	3.1%	3.3%	1.5%	1.3%	0.3%
Classic	6.0%	5.1%	3.8%	3.3%	2.0%	0.5%	0.2%

Source: GfK Retail Technology Australia. Data may only be reproduced with permission.

Notes:
Based on a non-extrapolated sample of around 85 per cent of Australian retailers.
Adult videos not included.