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The Screen Guide

The Woolshed Co. presents a two-year social experiment exploring the phenomenon of 'viral' videos and shareable content. The content series was envisioned as a social experiment to explore the creation and distribution of 'new media', with the process involving The Woolshed Co. strategising, creating, releasing and then integrating the learnings into the next piece. We set out to better understand exactly how to create short-form, highly sharable, ‘snackable’ content, that is capable of reaching worldwide mass audiences without the luxury of pricey media buys, ad campaigns, publicity strategies or distribution deals.

Cast & Crew & Production Details

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Production Completion
Production Company
The Woolshed Company Pty Ltd
Australian Sales
The Woolshed Company Pty Ltd
International Sales
The Woolshed Company Pty Ltd

Screen Australia Supported

  • Production support