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audiences
Subscription TV viewing

Subscription TV viewing based on audience lifestyle and values, 2006–2023

Next update July 2025

Research into lifestyle, behaviour, attitudes and values (known as psychographics) provides a way of grouping and analysing audiences other than by demographic variables such as age or where they live.

Roy Morgan Research identifies 10 audience ‘values segments’ and their television viewing patterns through surveys. For further information, see About the data.

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