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Television audiences

Subscription TV’s share of total viewing within homes with TVs, by day of the week, 2000

Overall, subscription television has the highest share of viewing on Wednesday evenings (15 per cent) and the lowest during the day on Saturdays.

In homes that subscribe, it generally accounts for between 48 and 51 per cent of total TV viewing. Its share is highest during holiday periods, especially during the Christmas holidays, reaching around 55 per cent in both December 1999 and December 2000.

Graph: Subscription TV’s share of total viewing, Following table provides the data.
  Subscription TV share of viewing (all households)
Daytime
(6 am – 6 pm)
Evening
(6 pm – midnight)
Full day
(6 am – midnight)
Range 5–7% 9–15% 7–11%
Sunday 5.7% 13.0% 8.6%
Monday 6.4% 13.7% 9.8%
Tuesday 7.0% 13.4% 10.1%
Wednesday 7.0% 14.7% 10.6%
Thursday 6.9% 13.2% 10.0%
Friday 6.7% 12.1% 9.4%
Saturday 4.8% 9.4% 6.8%

Source: ACNielsen, Australian TV Trends 2001.

Notes:
Based on viewing in households with TVs, in metropolitan and regional markets, over the period 26 December 1999 to 30 December 2000.

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