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Video and online audiences

Proportion of internet users accessing online audio and video, 2007

Internet users are more likely to download music than download or watch streaming video. According to the Australian Communications and Media Authority, users are increasingly watching short clips online, while television and DVD are still preferred when watching longer video content. Only 1 per cent of consumers regularly downloads a movie or uses an online movie-on-demand service.

2007
Regularly (%) Ever done (%)
Downloading music/audio 27% 53%
Downloading and watching streaming video 12% 34%

Source: Australian Communications and Media Authority (ACMA), ACMA Communications Report 2006-07

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