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Video and online markets

Key statistics on businesses in the video hire industry, 1999/00

The Australian Bureau of Statistics (ABS) conducted a Service Industry Survey (SIS) of the video hire industry in 2000. According to the SIS, at the end of June 2000, there were 1,166 businesses in the video hire industry, operating from 1,615 outlets – about 50 per cent fewer than the 3,181 outlets at the end of June 1992, as identified in the 1991/92 ABS Retail Census.

The total income for these businesses during 1999/00 was $595 million, of which 29 per cent was accounted for by the 10 largest businesses in the industry. The industry recorded an operating profit before tax of $42 million, which represented an operating profit margin of 7.2 per cent.

There were 11,034 persons working for businesses in the video hire industry at the end of June 2000, a decrease of around 15 per cent on the 13,032 identified in the 1991/92 ABS Retail Census. Casual employees accounted for 66 per cent of employment in June 2000, with the remainder comprising 18 per cent permanent full-time, 9 per cent permanent part-time employees and 7 per cent working proprietors and partners of unincorporated businesses. Women accounted for 61 per cent of all people working in the industry, and 49 per cent of the 2,347 store managers.

No. businesses at end June 1,166
No. locations at end June 1,615
Total employment 11,034
Men 4,312 (39%)
Women 6,722 (61%)
Active video hire store membership 5.5 million
No. rental transactions  
Videos 151.9 million
DVDs 1.3 million
Games 7.6 million
Total income $595.2 million
Total expenses $558.7 million
Operating profit before tax1 $42.0 million
Operating profit margin 7.2%
Industry value added $281.9 million

Source: Australian Bureau of Statistics, Video Hire Industry (cat. no. 8562.0) May 2001.

1. Includes an increase in the value of inventories of $5.5 million.